Modeled Traffic FAQs

Modeled Traffic (formerly known as TrueTraffic) is Conductor's solution for discovering how much organic traffic your content drives based on when it appears in the results for a given keyword. Modeled Traffic calculates the traffic generated by individual keywords based on their online visibility, consumer demand models, and behavior models. With a clearer picture of the keywords driving traffic to your site, you can make informed decisions on how to prioritize your content creation and search initiatives.

Modeled Traffic calculations are based on monthly search volume, organic rank position, and clickthrough rate. The scope and source of these metrics depends on the feature you are using in Conductor:

• In Research and Content Guidance. In Research and Content Guidance, Conductor calculates Modeled Traffic totals with data from our data partner Semrush, including monthly search volume, organic rank position, and clickthrough rate. Conductor calculates Modeled Traffic figures in these features with data that is no older than one calendar month.
• In Keywords and Keyword Groups. When you report on Standard Rank in Conductor's Keywords and Keyword Groups reports, Conductor calculates Modeled Traffic totals with its own search volume, organic rank position, and clickthrough rate data. The clickthrough rate Modeled Traffic uses in Conductor's keyword reports can be determined at the web property-level. By default, Conductor uses a "Standard" curve, but you can customize this setting.
  
  Modeled Traffic figures throughout Conductor represent the most recent, weekly time period selected. Additionally, multiple ranking pages for a keyword are taken into account. So, if you rank in both positions 1 and 2 for a term, you will have a higher Modeled Traffic figure than if you just ranking in only position 1 OR 2.
  
  All Modeled Traffic figures are rounded 2 or 3 significant digits, which is similar to how Google reports search volume data. For example:
  • 23,456 = 23,500
  • 432 = 430
  • 346,639 = 347,000
• For Daily Keyword Data. For keywords you track daily, Conductor calculates Modeled Traffic totals with its own search volume, organic rank position, and clickthrough rate data.
  
  Modeled Traffic totals for these keywords reflect an estimation of the daily change, positive or negative, in the performance of your daily-tracked keywords. To provide values that are not affected by anomalous changes in the search engine results pages, Conductor uses a calculation that averages your daily performance over the last two weeks and compares it to the average of the most recent two days.

Traffic metrics—such as sessions or visits—that appear in reports like Pages or Page Details come directly from your integrated web analytics platform.

Modeled Traffic represents keyword traffic data: that is, the traffic a keyword (or set of keywords) is driving to your content. When Conductor shows Modeled Traffic data for a keyword, it represents all the traffic that keyword drives to any page, whether it's one page or many pages.

When calculating the Modeled Traffic for a page, Conductor aggregates the traffic for all the keywords driving traffic to that particular page. Likewise, when calculating the Modeled Traffic for a page group, Conductor aggregates the Modeled Traffic for all the pages in that particular group.

No. We won't show Modeled Traffic for specific locations and devices until we can obtain city- and device-specific search volumes.

The clickthrough curve Conductor uses to calculate modeled traffic depends on the feature:

• Research and Content Guidance. Clickthrough curves in Research and Content Guidance come from our data partner Semrush.
• Other Reports and Features. Clickthrough curve in the rest of Conductor is set at the web property level. By default, Conductor uses a "Standard" clickthrough curve. If you want to modify the clickthrough curve used for your web properties throughout Conductor, you can do so. Refer to the Customize the Clickthrough Curve Used in Conductor article.