Work Better Together with Conductor

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Looking to break down silos and align your teams around a single digital strategy? Want to empower every department with insights that drive smarter decisions and better results? 

Conductor makes it easy. 

By bringing more team members into your Conductor account, you give them access to a unified view of your search and content performance—fueling collaboration, innovation, and ROI across your organization. 

Why Add More Users?

When more teams use Conductor, you unlock: 

✅ A shared understanding of customer intent and digital performance 

✅ Stronger cross-functional collaboration 

✅ Faster, data-driven decisions 

✅ Maximum impact from your organic strategy 

 

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🔍 SEO and AEO Teams

  • Discover high-impact questions customers are asking with advanced research tools

  • Measure visibility and competitive performance in AI search engines

  • Track rankings and identify improvement opportunities

  • Analyze competitors and uncover strategic gaps

  • Audit site health and resolve technical issues

  • Create and optimize high-quality content at scale

Looking to train new Conductor users from your SEO team?  

They will likely benefit from all core Conductor workflow-based courses related to your subscriptions (Creator, Intelligence, Monitoring).  

✍️ Content Marketing Teams

  • Use data to guide content strategy and creation

  • Align content with real search intent

  • Measure content performance in real time

  • Identify gaps and new opportunities

  • Optimize content with AI-powered suggestions

Looking to train new Conductor users from your content marketing team?  

These two platform courses are likely the most relevant for them: Conductor Workflows for New & Existing Content (Conductor Creator) and/or Finding Content Opportunities with Conductor (Conductor Intelligence).  

📈 Marketing Teams (General)

  • Understand organic search’s impact on marketing KPIs

  • Support strategic decisions with search and audience data

  • Track ROI from organic initiatives

  • Monitor web performance and campaign success

Looking to train new Conductor users from your marketing team?  

Depending on their specific function, you may want to refer them to one (or all) of the following Conductor courses: 

 

📢 Product Marketing Teams

  • See how customers search for products and solutions

  • Surface keywords and content that drive discovery

  • Analyze competitor positioning and messaging

  • Optimize product pages for search and visibility

  • Track how product content performs over time

Looking to train new Conductor users from your product marketing team?  

These quick, video-based lessons are likely the most relevant to their needs: 

 

🛒 E-commerce Teams

  • Optimize product and category pages with keyword insights

  • Analyze trends for product-related searches

  • Monitor competitor pricing and promotions

  • Drive organic traffic and boost conversions

  • Use search data to improve on-site navigation

Looking to train new Conductor users from your e-commerce team?  

These same lessons are likely the best workflows to learn first: 

📊 Analytics Teams

  • Integrate search data with broader marketing analytics

  • Analyze trends and performance across time and channels

  • Build dashboards and reports for key stakeholders

  • Uncover insights to guide team decisions

Looking to train new Conductor users from your analytics team?  

Report Building with Conductor’s Workspaces (Conductor Intelligence) is the primary course you’ll want to send them.  

🧱 Web Development Teams

  • Identify and fix technical SEO issues

  • Implement SEO best practices across the site

  • Monitor site speed and performance

  • Maintain site health and user experience

Looking to train new Conductor users from your web development team?  

Conductor Monitoring is the most relevant platform for their day-to-day, and this introductory course will help them hit the ground running: Technical SEO Workflows with Conductor. 

 

Ready to Scale Your Impact?

Adding more users to Conductor isn't just about sharing tools—it's about sharing insight, alignment, and success. The more your teams collaborate in-platform, the more powerful your digital strategy becomes. 

 

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🎓 Would your teams also benefit from training on SEO & AEO fundamentals? 

Our video-based enablement courses are a valuable resource to help you get your team up to speed quickly on a wide range of organic search marketing concepts and best practices: