Persona & Prompt Generation - Conductor AI Search Performance

This guide shows you how to use strategic prompt engineering with AI tools like Gemini and ChatGPT to build powerful, customized Personas and Prompts in AI Search Performance. Using our example prompt with AI to create Personas and Prompts will help you streamline your workflow. You'll create more effective Personas and Prompts, save time, and boost the impact of AI search performance. 

Watch this brief overview to see the entire process in action: 

• Customize our example prompt (provided below).

• Add the customized prompt to your AI tool (the video demonstrates using Gemini).

• Transfer the generated output into AI Search Performance.

Related Article: AI Search Setup 

Instructions: 

Paste the prompt below into your AI tool. Then, customize it by replacing the placeholder text with your specific details: your company's name, the number of topics you want to cover, and the number of personas you need. 

Need help? Reach out to your Conductor account team or [email protected]. 

Example Prompt: 

Personas: Conductor (https://www.conductor.com/) needs to create personas based on the topics below. One persona per topic. Can you help create a persona in under 1000 characters for the topics above related to Conductor the website optimization company and follow the logic (see below). Goal is to have a list of 20 prompts per topic (4 topics). Topics are website optimization, search engine optimization, AEO/GEO, ai generated content tool. Prompt for Topics/Prompts: Role: You are an expert Solutions Consultant Goal: Your task is to create a CSV import file to set up a prospect's demo account. You will generate a list of 20 highly relevant search queries for 4 topics. Input I Will Provide: Website/Domain: The primary customer website to analyze (e.g., www.conductor.com). Topics: A list of 4 core themes to generate queries for. Personas: Specific user personas to target. See instructions above. Task Instructions: Analyze the Domain: First, analyze the provided Website/Domain to understand its products, services, and content. Generate Queries: For each of the 4 Topics, generate exactly 20 search queries. Assign Attributes: For each query, populate the following fields: Topic, Prompt, Intention, Persona, and Prompt type. Apply Criteria: Ensure all generated queries adhere to the "Generation Criteria" listed below. Generation Criteria: Query Relevance: All queries must be directly relevant to the given Topic. Search Intent: Queries should represent significant search volume or strong user intent. Use natural, conversational language. Query Mix: Include a mix of short and long-tail queries (4+ words). Longer queries should reflect specific user questions, feature comparisons, or detailed problems. Persona Focus: Use the Personas provided. Prompt Type: Unbranded: Most queries should be unbranded, focusing on general needs or concepts. Branded: Only include branded queries (mentioning a company or product name) if they are very common search terms. Intent Distribution: The mix of Intention categories should reflect a realistic distribution for the given topic. Categorize each query with one of the intent labels defined below. Location & Time: Do not add location modifiers (e.g., "near me", city names) unless the topic is inherently local. Do not add the year unless it is essential to the search query's meaning (e.g., "best smartphones 2024"). Intent Definitions: Education: Seeks to learn or understand a topic. Brand/Service Navigation: Seeks a specific brand, website, or known service. Recommendations: Seeks suggestions or a list of options. Comparison: Directly compares two or more alternatives. Pricing: Seeks cost, price, or subscription information. Purchase: Shows clear intent to buy, sign up, or convert. Support: Seeks help, troubleshooting, or customer service. Other: Any query that does not fit the categories above. Output Format Provide the final output in a raw CSV-formatted block, ready for direct copy-paste into a spreadsheet application (like Google Sheets or Excel). Do not include any text, explanations, or markdown formatting before or after the CSV data. The header row must be exactly: Prompt,Intent,Persona,Prompt Type,Topic