How to Build a Business Case with Your 24 Complimentary Drafts

Do you have 24 drafts in Writing Assistant ↗️, and aren’t sure how to use them? You could use them on 24 random topics, but we have a better idea: run a strategic Proof of Concept (POC) project. 

This guide will walk you through a simple, three-step plan to use your drafts in a focused way, proving the value of AI-powered content creation and building a powerful business case to secure more budget for your content strategy. 

A great business case starts with a focused goal. We’re not just creating content; we’re proving we can win. The best place to find your targets is in Research ↗️ by running a competitive content gap analysis. 

Look for high-value keywords where your top competitors are performing well, but you are not. This will give you two distinct types of opportunities for your 24-draft project: 

• Net-New Content Gaps: These are high-value topics you've never written about, where competitors are visible and you aren't.

  • In Research, enter your competitor's domain, then compare it to yours—and use the "1st Domain Exclusive" filter and look for keywords where you don't rank.

• Optimization Opportunities: These are your "striking distance" pages—content you already have that is stuck on page two (e.g., ranks 11-20) and just needs a refresh to win.

  • With the "1st Domain Exclusive" filter still applied, add an additional "Keyword Ranks" filter for where you rank in "Striking Distance."

This focused list of high-value, attainable topics will be the foundation for your 24-draft project. 

Need help with this step? Watch these tutorials: 

• Finding Competitive Content Gaps

• Performing Audience & Topical Research

Now that you have your target list, it's time to allocate your 24 drafts. You can split them however you like, but for a POC project, we recommend the following: 

Use the majority of your drafts (e.g., ~18-20) on creating net-new content from scratch. 

Why? Because this demonstrates the fullest power of Writing Assistant. It takes you from a blank page and a keyword to a complete, on-brand, and optimized first draft in minutes. This is the biggest time-saver and the most powerful part of the story you'll tell. 

Use your remaining drafts (e.g., ~4-6) on your "striking distance" optimization opportunities. 

These are your quick wins. This workflow shows how you can use the AI Content Score in Writing Assistant to quickly diagnose an existing page, refresh it, and improve its performance. 

Need help with this step? Watch these tutorials: 

• Training Your AI Assistant

• Drafting New Content with AI

• Optimizing Content with AI

This is the most important step. A great business case needs data. The setup here is key to proving your project's success. 

1. Track Your Keywords (Before You Publish): As you identify your target topics in Research, make sure you start tracking them. Add them all to a single, dedicated Keyword Group (e.g., "AI Content POC Keywords"). You must start tracking before you publish to get a clear performance baseline.

2. Group Your Pages: As you create and optimize your 24 pages, create a dedicated Page Group (e.g., "AI Content POC Pages") in your Conductor settings to house all the URLs.

3. Build Your Workspace: Create a new Workspace to be your project's single source of truth. Pull in widgets from your Keywords report ↗️ and your Pages report ↗️, and filter them to show only the new Keyword Group and Page Group you just created.

This workspace gives you a single, dynamic report to monitor your keyword visibility and content performance side-by-side. This workspace is your business case. 

Need help with this step? Watch these tutorials: 

• Report on Your Keyword Performance

• Report on Your Pages Performance

Get Drafting ✍️

And that’s the plan! In three simple steps, you've gone from 24 free drafts to a focused Proof of Concept. You're not just creating content; you're building a data-backed story that proves the ROI of your content strategy and the value of Writing Assistant. 

Get trained on the full topic ideation → content generation workflow: 

Level-up with this guide: 

Stay up-to-date with the latest feature updates: 

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