Data Integration Best Practices

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Conductor farms rich data from the fertile fields of organic search. We provide information collected from our proprietary data sources and from trusted data partners from across the digital marketing ecosystem. 

However, Conductor recognizes that you have data sources that provide you with even greater yields. Because of this, we have built several integrations throughout the Conductor platform to let you see your other data sources side-by-side with Conductor's data. 

Web Analytics

Conductor can import your web analytics data so you can view that data in Conductor's reports. Currently, Conductor supports integrations with the following web analytics providers: 

  • Adobe Analytics

  • Google Analytics (GA4)

  • IBM Digital Analytics

To learn how to integrate your analytics with Conductor, refer to the Web Analytics Integrations with Conductor article. 

Here's how you might use this

A digital marketing manager wants to track how organic search contributes to revenue for an online store. By integrating Google Analytics with Conductor, they can see how SEO-driven traffic performs in terms of conversions and average order value. This allows them to justify SEO investments to leadership and optimize pages that drive the most revenue.

 

Google Search Console

Using Conductor’s integration with Google Search Console, you can: 

  • investigate the clickthrough rates associated with keywords that generate results for your integrated site. Dig into Google’s Search Analytics data and optimize for those keywords to move up the clickthrough curve and move the needle on audience acquisition. This data is available in the Search Console Analytics report.

  • Review page-level click, impression, and clickthrough rate data for your site. This data is available in the Pages and Page Details reports.

Here's how you might use this

An SEO specialist is focused on improving clickthrough rates (CTR) for high-impression, low-CTR keywords. Using Conductor Intelligence’s integration with Google Search Console, they analyze which keywords are underperforming and update title tags and meta descriptions to boost engagement. A few weeks later, they check the data again to see if their optimizations have led to an increase in organic clicks.

 

Task Management Apps

With Conductor Actions, you can create trackable tasks and actionable items in your task management app directly from Conductor—so you can make sure everything gets done with clear accountability and no tasks falling through the cracks. 

Here's how you might use this

A content team lead uses Conductor Intelligence to identify blog posts that need optimization based on declining rankings. Instead of manually tracking these tasks, they push assignments directly into Asana from Conductor. This ensures that their writers and editors have clear action items, making the workflow seamless and measurable.

 

Conductor Intelligence Reporting API

Conductor provides an API for organizations that your developers can use to create custom applications with Conductor Intelligence data. To learn more, refer to the Conductor API article and the Conductor Developers page. 

Here's how you might use this

A data engineer at a multinational company needs to integrate SEO insights into the company’s internal business intelligence dashboard. Using the Conductor Intelligence Reporting API, they pull keyword rankings, search volume, and content performance data into a centralized reporting tool. This allows executives to see SEO impact alongside paid media, social, and sales data without logging into multiple platforms.

 

Custom Enterprise Integrations

Have a corporate data warehouse? Conductor can help tailor a customized integration specific to your platforms. We'll give you some best practice recommendations along the way. 

Here's how you might use this

A company has a proprietary data warehouse that combines customer behavior, CRM, and market intelligence data. They work with Conductor’s professional services team to integrate SEO insights directly into their analytics ecosystem. This helps them align organic search efforts with broader customer insights, ensuring SEO strategy supports the company’s overall business goals.