Page Details FAQs

Conductor uses a page's URL to determine whether to publish a Page Details report. If there are differences in URLs that direct users to the same page, and Conductor discovers both versions of the URL—whether through your analytics integration or through its SERP collection—you will see multiple Page Details reports.

There are few common reasons you might see two Page Details reports for the same page on your website: 

Analytics vs. SERP Data

Conductor may discover a page on your site through your integrated analytics provider, and then find the same page ranking on search results. If these pages don’t have precisely the same URL (for example, one has a www subdomain and the other does not), Conductor will show a Page Details report for your analytics-discovered page and another report for your SERP-discovered page.

Make sure your analytics setup is configured to report on the pages that rank on results pages.

Capitalization

Conductor takes case into account when analyzing a URL reported through a web analytics integration. For example, Conductor considers https://www.abc.com/learning-center and https://www.abc.com/Learning-Center to be separate URLs because of the difference in capitalization.

Default Protocol

If you have set your default protocol to either HTTP or HTTPS in your integrated Google Analytics profile, but URLs with the opposite protocol are ranking in organic search, Conductor discovers both and shows a Page Details report for each.

Refer to the Why doesn't the protocol I use for my pages match what appears in Conductor? FAQ for instructions about resetting your default protocol in your analytics profile.

Conductor discovers any keyword for which your page appears in search results. You can track your most important keywords with Conductor to view the most robust level of keyword data. When available, Conductor will also combine other keyword data sources to present the most comprehensive view of your page's performance in search results.

Because the table reports on both tracked and untracked keywords, not all columns have data available for one or the other type of keyword. Where Conductor has data available to publish, you'll see it in the table. 

Data from Google Search Console in Page Details appears for the keywords your page ranks for.

• In Page Details, Conductor associates keyword data with the user's location and device.
• In Pages, Conductor aggregates all GSC data associated with a given page, across all locations and devices.
• In Google Search Console, Google aggregates data for keywords across all locations and devices.

As a result, you might see different totals appear:

• For pages, between the Pages and Page Details report.
• For keywords, between Google Search Console and the Page Details report.

Conductor publishes data daily from Google Search Console when it becomes available—usually four days after the day occurs. For example, data for September 1 is published on September 5, data for September 2 is published on September 6, et cetera.