Answer Engine Optimization (AEO)

Welcome, SEO & Content Pros!

If you've felt like you need a reliable compass to navigate the new, super-fast, and sometimes chaotic world of AI-powered search, you are in precisely the right place.

The relationship between brands and their customers is undergoing a massive shift. For decades, we've optimized our content to rank on a list of ten blue links. But today, the game has changed. We are now optimizing for a synthesized, generated answer.

This is the shift from a traditional "Answer Index" to an AI "Answer Engine".

What to Expect in This Course

We know the industry is flooded with new acronyms right now (LLM, GenAI, AIO, GEO...). We aren't going to just throw more jargon at you—there’s enough of that on LinkedIn already.

Instead, this course is designed to be your strategic playbook. We’re going to take the SEO skills you already have and evolve them to help you win in this new era.

By the end of this course, you will be able to:

• Understand the "Why": Grasp the fundamental technical shift from "Crawl, Index, Rank" to "Ingest, Embed, Synthesize".
• Master the Strategy: Learn the AEO (Answer Engine Optimization) framework and its three core pillars: Authority (Quality + Quantity), Content (Structuring for AI), and Experience (Technical accessibility).
• Measure Success: Move beyond rankings and learn to track the metrics that matter now: AI Visibility (Mentions & Citations), AI Share of Voice, and AI Referral Traffic.
• Take Action: Apply tactics to audit your technical health for AI crawlers, build authoritative content ecosystems at scale, and optimize content structure to ensure you are the answer the AI cites.

Let’s get started!