Using AI-Generated Content Strategically

What is AI-Generated Content?
AI-generated content describes pieces of writing or designs that were created by machine learning based on human inputs rather than traditional content creation. This could include creating anything from long-form articles to social media posts. AI content generators take many forms and can write entire pieces of content or help brainstorm by simulating human interaction in a chat.
Benefits of AI-Generated Content
- Ease of use: Tools like ChatGPT are open to the public and often free to use, allowing anyone to start experimenting with the technology.
- Quick turnaround time: AI can provide content based on specific inputs almost instantly, helping to keep even complex workflows agile.
- Good source of inspiration: AI content generators are very helpful in providing ideas for your content, such as title options for an article.
Strategic Uses for AEO
While AI-generated content can be a powerful tool, it's most effective when used strategically as part of a broader AEO strategy.
- Framework for Content: AI content generators can help provide the framework for a piece of content, but you will always need to devote time and effort to proofing, re-writing, and finding the heart of your content to make it unique and impactful. Google promotes helpful, high-quality content that satisfies user search intent, which requires a human touch that AI alone cannot provide.
- Scalable Content Creation: AI tools can rapidly generate large volumes of content, such as product descriptions, basic blog posts, or social media updates, allowing SEO teams to cover a wider range of keywords and topics. This accelerates the content pipeline and ensures a consistent presence across various platforms.
- Keyword Research and Optimization: AI writing assistants can analyze vast datasets to identify trending keywords, long-tail variations, and competitor strategies. They can then suggest optimized headings, subheadings, and natural language integrations of these keywords into content, improving search visibility.
- Content Repurposing and Variation: AI can effortlessly transform existing content into new formats, like turning a blog post into a video script, a social media carousel, or a concise infographic summary. This maximizes the value of existing content and extends its reach across different channels.
- Personalized Content at Scale: AI can help tailor content to specific audience segments based on their search history, demographics, and preferences. This level of personalization can significantly improve engagement and conversion rates, leading to better AEO outcomes.
Choosing the Right AI Writing Assistant
Not all AI writing tools are created equal. Choosing the right one is critical, as some provide quality content and centralize workflows, while others can have detrimental hallucinations and harm your brand's authority. Here are four main factors to consider when choosing an AI writing assistant:
- Data: Can this solution use fresh and brand-specific data to improve output?
- Expertise: Can this AI solution use your brand's internal expertise to improve output?
- Measurement: Can this AI solution monitor your content performance and offer insights on how to improve?
- Security: Is your internal information and brand reputation safe with this AI model?
Why Conductor's Writing Assistant is Different
The market currently offers two types of solutions: general-purpose content generators that lack specialized data for SEO, and vertical SEO solutions that fail to use their data effectively for quality content generation. Conductor's Writing Assistant bridges this gap.
Unlike generic AI tools, it generates complete content drafts that use Retrieval-Augmented Generation (RAG) AI across your site's unique content and real-time search insights. This means the drafts are built around what works for your audience, giving your team a significant head start. By using Conductor's Writing Assistant, you can scale your content production without sacrificing quality.

Review our Learning Library guide linked below—Writing Assistant Best Practices—for a deeper dive into getting the most out of Writing Assistant.