Pages Report FAQs

In the Pages report, you might notice a difference between the totals shown in the Paid vs Organic chart and the values shown in the summary bar above the chart or the values shown in other charts like Metric Comparison.

There are a few reasons that this might occur, but they all have the same root cause: the data in the Paid vs Organic chart comes from the domain-level data sent from your analytics provider whereas the data in the summary bar is aggregated from all the page-level data sent from your analytics provider. See below for a few common reasons why these sources may yield different totals.

Your domain-level data exceeds the number of pages you report on with Conductor

Because the Paid vs Organic chart reflects domain-level data, it will show all your domain's organic performance—not just the top 10,000 (or 100,000, if upgraded). As a result, data in the summary bar —which represents the aggregate activity from just the pages you report on with Conductor—may be different.

Filters or segments

You may have segmentation or filtering configured within your integrated analytics profile that limits the page-level data being sent to Conductor. Because the domain-level data is sent separately and is not limited by those filters or segments, it may represent a larger universe of data than the aggregated page-level data.

Sampling

Your analytics data may represent a sample of the full activity occurring on your site. As a result, there may be differences between sampled domain-level and the aggregated page-level data.

You can expect Clicks measured by Google Search Console and Sessions measured by your analytics provider record to be different. Not every Click will yield a new Session for a number of technical reasons determined by your analytics provider. Additionally, as a metric integrated from your analytics provider, new Sessions data is published on a weekly cadence. Google Search Console data is published as soon as Conductor receives it from Google Search Console.

Conductor publishes data daily from Google Search Console when it becomes available—usually four days after the day occurs. For example, data for September 1 is published on September 5, data for September 2 is published on September 6, et cetera.

To see Paid data in the Paid vs Organic chart in Pages, you must have set up your Paid campaigns with tracking codes to differentiate paid traffic from other traffic sources.

If you have set up Paid detection and assigned tracking codes to your Paid campaign and do not see this data in the Paid vs Organic chart, submit a ticket to Conductor Support, who can help you troubleshoot this further.

Certain unique metrics, such as Unique Visitor, cannot be accurately aggregated and depicted in the summary bar and line graph because of the nature of unique data.

Consider that a Unique Visitor from one time period may be the same Unique Visitor from another time period. If you choose to report on both of those time periods in Pages, Conductor has no way to prevent double-counting the Unique Visitor from the aggregated totals, thereby losing the value of the Unique Visitor metric.

As a result, Conductor does not show these metrics in the Summary Bar. However, you can see the metrics in the table below.

Was the last day of the previous month a Sunday? If so, you'll need to wait a week until Conductor has time to crunch the numbers for that last date.

Once the time period containing that last day of the previous month ends, analytics data appears in the Paid vs Organic chart in the Pages report for that month.