Content Guidance FAQs
From where is data in Content Guidance sourced and how frequently is it refreshed?
Conductor gathers search engine result data in Content Guidance from our data partner Semrush. Semrush refreshes this data as frequently as daily and no less frequently than monthly.
However, each time you perform a query, Conductor crawls the pages identified in the search engine results and generates insights on-demand, regardless of when Semrush last refreshed that result data.
What is the Health Check score?
The Health Check score—a figure between 0 and 100—indicates how prepared a page is to achieve high visibility in organic search results. A high score means a page is more likely to rank well.
The exact calculation for the Health Check score is proprietary. However, Conductor uses the following factors related to a page's content and on-page elements to calculate the figure:
- Canonical
- Title
- Meta Description
- Headings
- Hreflang
- HTTPS
- Image alt
- Links
- Sitemap
- URL
- Page Speed
Where does Content Guidance pull meta descriptions from: Google SERPs or page HTML?
In Content Guidance, Conductor always uses the meta description that appears in the HTML of the page in question.
However, there may be times when Google customizes what appears in SERPs under the page's title, in place of a page's HTML meta description. Even in this case, knowing the HTML meta description is still important because of its value as a ranking signal to Google.
How does Conductor measure potential cannibalization?
For topic-only queries, Content Guidance discovers any pages on your site that ranks in the top 100 positions for the same keyword.
For topic and page queries, Content Guidance discovers any other pages on your site that rank in the top 100 positions for the same keyword
What is schema markup and how does Conductor support it in Content Guidance
What Is Schema Markup?
Schema markup is snippets of HTML code you can add to a page to help search engines better understand your content’s structure—rather than requiring the search engine to deduce this on its own. Schema markup can also help make it easier for search engines to parse your content for rich search result types. Note, however, that it does not guarantee that your page will be shown as a rich result type.
What Support Does Conductor Provide in Content Guidance?
Review the schema types listed below and find links to Google and schema.org content about these types.
Article
Adding Article structured data to your news, blog, and sports article page can improve how your page appears in search results.
Link to Google's schema documentation
Book
Book structured data lets users quickly buy or borrow books directly from search results.
Link to Google's schema documentation
Breadcrumb
A Breadcrumb trail on a page indicates the page's position in the site hierarchy, and it may help users understand and explore a site effectively.
Link to Google's schema documentation
Carousel
A Carousel is a list-like rich result that people can swipe through on mobile devices. It displays multiple cards from the same site.
Link to Google's schema documentation
Course
You can mark up your Course lists with structured data so prospective students find you in search.
Link to Google's schema documentation
Event
The Event experience makes it easier for people to discover and learn about events through search results or Google Maps.
Link to Google's schema documentation
FAQ Page
A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic.
Link to Google's schema documentation
Image
Image may appear with a “Licensable” badge on the image thumbnails in Google Images when you specify license information for the images on your website.
Link to Google's schema documentation
Job Posting
Adding structured data for Job Postings enables the page to appear in a special Jobs experience in search results.
Link to Google's schema documentation
How-to
A How-to walks users through a set of steps to successfully complete a task, and can feature video, images, and text.
Link to Google's schema documentation
Local Business
With Local Business data, you can tell Google about your business hours, different departments within a business, reviews for your business, and more.
Link to Google's schema documentation
Offer
To show price decreases on your products, add an Offer to your Product structured data.
Link to Google's schema documentation
Organization
Organization structured data is used for organizations that people don't physically visit. It shows an organization’s logo, website address, social media profiles, and contact information.
Link to schema.org's documentation
Person
The Person schema type describes a person. It's often used in relation to defining an author of an article using the Author schema type, but can also be used to describe a person's role within an organization.
Link to schema.org's documentation
Products
Users can see Product price, availability, and review ratings in search results.
Link to Google's schema documentation
Q&A Page
Q&A pages contain data in a question and answer format, which is one question followed by its answers.
Link to Google's schema documentation
Recipe
Recipe structured data can provide information such as reviewer ratings, cooking and preparation times, and nutrition information.
Link to Google's schema documentation
Review
A Review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers
Link to Google's schema documentation
Sitelinks Search Box
Sitelinks Search Box structured data may show a search box scoped to your website.
Link to Google's schema documentation
Subscription and paywalled content
This structured data helps Google differentiate paywalled content from the practice of cloaking, which violates our guidelines.
Link to Google's schema documentation
Video Object
Videos can appear in Google search results, video search results, Google Images, and Google Discover.
When would I use Content Guidance instead of Writing Assistant?
Typically, you would use Content Guidance during your research phase to gather insights and recommendations for content optimization, while you would use Writing Assistant during the content creation and editing phase to implement those insights and ensure the content is optimized in real-time.