Conductor offers our customers trainings for how to best use our products and for learning about SEO.
Conductor customers can take our core courses in Conductor's in-app learning management system, which tracks and saves your progress. Just click the Launch In-App button. Our other courses can be reviewed right here on the Knowledge Base.
Use the Core Curriculum filter to show the courses we think provide you the fundamentals for using Conductor's products.
SEO
By the end of the course, you will be able to explain the importance of conducting keyword research—collaboratively as a team—to influence a content strategy so that SEO is at the forefront of your organization's content process.
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Learn how to incorporate competitive insights into your SEO strategy to enhance your online presence and marketing efforts. This course covers the fundamentals of competitive SEO analysis, including identifying top competitors, tracking keyword rankings, and using competitor research to inform strategic decisions.
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Learn the value of creating synergy between the paid and organic search channels—and allow organic insights to save costs with paid spending.
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Creating effective content by focusing on delivering the right material to the right audience at the right time. These lessons cover the characteristics of great content, the balance between evergreen and seasonal material, the fundamentals of the content creation process, and the importance of data analysis in identifying new content opportunities. Additionally, the course emphasizes the significance of strong SEO content briefs and empowering content writers with essential keyword research skills.
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This course emphasizes the importance of effective reporting in demonstrating the value of SEO strategies and driving business growth. We cover why SEO reporting is crucial, identify key performance indicators (KPIs) to track success, and discuss how to set impactful SEO goals using the SMART framework. The course also highlights core principles and best practices for creating clear, data-driven, and actionable SEO reports that help stakeholders make informed decisions for continuous improvement.
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This course covers essential strategies for enhancing your website's performance in SEO using on-page optimization. You'll learn how to identify key SEO elements to increase visibility and engagement, dig into auditing content and identifying which pieces require updates, and discover how to use data to guide optimization decisions—ensuring improvements are driven by performance metrics for better results.
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This course on technical SEO provides an overview of strategies to optimize a website's technical performance for higher search engine rankings. We'll cover technical SEO and its four key pillars; the importance of regular audits and continuous monitoring to maintain a healthy technical SEO status; and sitemaps, duplicate content, redirects, and structured data, highlighting best practices for improving website health and rankings.
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Conductor Intelligence
Looking to get started with content planning in Conductor? In this course, you’ll learn the ins and outs of some key Conductor Intelligence features that will help you scale your content strategy to the next level. Fine-tune your existing landing pages, strategize new content creation, and prioritize your content efforts more efficiently.
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Finished the Core "Finding Content Opportunities with Conductor" course but want to learn more? Keep going with these lessons that expand on what you've learned—and find new ways of generating content creation and optimization opportunities
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Are days flying by on your content calendar? Learn how to dive into all things content to move your projects forward. Use Conductor Intelligence to effectively and collaboratively create and optimize content using the best tools in your tech stack.
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Finished the Core "Conductor Workflows for New and Existing Content" course but want to learn more? Check out these lessons to learn more about how to add depth to your research and precision to your insights.
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Keyword cannibalization happens when marketers target the same keyword across multiple competing pages of their web property. When two pages rank for the same keywords, the resulting traffic your audience generates is divided between the two pages. With less organic traffic, Google may consider the page not as relevant for the keyword. In turn, this can decrease the pages’ overall rankings in search results.
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Need to set up reporting for your team but not sure where to start? In this course, you’ll learn how to showcase the growth of your organic channel and highlight wins and losses. Use Workspaces in Conductor Intelligence to build executive reporting, measure SERP movement of tracked keywords, and track the performance of your content.
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Finished the Core "Report Building with Conductor's Workspaces" course but want to learn more? Keep digging into your data with these lessons to help you report on insights, recommendations, and more.
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Want to gain a competitive edge over your top rivals? Learn how to accurately identify your SEO competitors and analyze their strategies for inspiration to enhance your own. Use Conductor Intelligence to measure market share, compare side-by-side rankings, and highlight your competitors' top content. Share these insights with stakeholders to ensure your entire team is working together to close competitive gaps.
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Keep digging into your data with this lesson to help you determine whether you were affected by a Google algorithm update.
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Dive in to learn how to identify content opportunities based on your customer's buyers journey. The three lessons include learning about the questions your customers are asking in search, finding content gaps across the customer journey with keyword groups, and targeting optimizations to your buyer personas at each stage of their buyer's journey.
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Your customers’ experience with your brand often starts with a Google search. Your performance for branded keywords helps to establish your brand's identity and credibility. By measuring and optimizing your site for branded terms, you can streamline your customers' search experience and get them quickly to their desired destination. This ensures you send qualified traffic to the right pages on your site.
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Many digital marketers want to understand what percentage of their web traffic comes from clicks on paid ads versus organic search results. Knowing this can help marketers determine the overall effectiveness of paid and organic efforts. The results influence strategies for both channels and help communicate progress to stakeholders.
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Want to find smart, fast SEO insights in just one click? Conductor for Google Chrome, Conductor’s SEO extension, gives you the tools you need to improve your site’s SEO and content marketing efforts—directly in your browser. Learn how to use the extension to analyze the structure of any web page and do keyword research in real time.
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Site migrations can be fraught. You've spent time and energy making sure your site is healthy and visible on search engines—and you want to make sure you aren't starting from zero after you migrate. Thankfully, with careful preparation and tracking throughout the process, you can successfully navigate the migration process to make sure you don't lose the traffic and revenue your site provides for your organization.
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Conductor Website Monitoring
Want to monitor and optimize your website’s technical SEO? With Conductor Website Monitoring crawling your website 24/7, you can measure your technical health in real-time, easily audit top-of-mind sections, and get alerted when any issues arise that might impact your rankings, traffic and conversions.
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Google can't rank what it doesn't understand—and it understands your site best when its technical health is in great shape. Technical issues on your site can have a significant impact on your organic performance, so monitoring your site's technical health is vital. Finding and fixing technical issues is the most fundament way to improve your organic performance.
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Site migrations can be fraught. You've spent time and energy making sure your site is healthy and visible on search engines—and you want to make sure you aren't starting from zero after you migrate. Thankfully, with careful preparation and tracking throughout the process, you can successfully navigate the migration process to make sure you don't lose the traffic and revenue your site provides for your organization.
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