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Conductor Platform Course Library

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Finding Content Opportunities with Conductor

Looking to get started with content planning in Conductor? In this course, you’ll learn the ins and outs of some key Conductor Intelligence features that will help you scale your content strategy to the next level. Fine-tune your existing landing pages, strategize new content creation, and prioritize your content efforts more efficiently.

🎶 Bonus Tracks 🎶 – Finding Content Opportunities with Conductor

Finished the Core "Finding Content Opportunities with Conductor" course but want to learn more? Keep going with these lessons that expand on what you've learned—and find new ways of generating content creation and optimization opportunities

Conductor Workflows for New and Existing Content

Are days flying by on your content calendar? Learn how to dive into all things content to move your projects forward. Use Conductor Intelligence to effectively and collaboratively create and optimize content using the best tools in your tech stack.

🎶 Bonus Tracks 🎶 – Conductor Workflows for New and Existing Content

Finished the Core "Conductor Workflows for New and Existing Content" course but want to learn more? Check out these lessons to learn more about how to add depth to your research and precision to your insights.

Report Building with Conductor's Workspaces

Need to set up reporting for your team but not sure where to start? In this course, you’ll learn how to showcase the growth of your organic channel and highlight wins and losses. Use Workspaces in Conductor Intelligence to build executive reporting, measure SERP movement of tracked keywords, and track the performance of your content.

🎶 Bonus Tracks 🎶 – Report Building with Conductor's Workspaces

Finished the Core "Report Building with Conductor's Workspaces" course but want to learn more? Keep digging into your data with these lessons to help you report on insights, recommendations, and more.

Competitive Insights in Conductor

Want to gain a competitive edge over your top rivals? Learn how to accurately identify your SEO competitors and analyze their strategies for inspiration to enhance your own. Use Conductor Intelligence to measure market share, compare side-by-side rankings, and highlight your competitors' top content. Share these insights with stakeholders to ensure your entire team is working together to close competitive gaps.

Measure and protect the visibility of your branded keywords

Your customers’ experience with your brand often starts with a Google search. Your performance for branded keywords helps to establish your brand's identity and credibility. By measuring and optimizing your site for branded terms, you can streamline your customers' search experience and get them quickly to their desired destination. This ensures you send qualified traffic to the right pages on your site.

Build synergy between your organic and paid channels

Many digital marketers want to understand what percentage of their web traffic comes from clicks on paid ads versus organic search results. Knowing this can help marketers determine the overall effectiveness of paid and organic efforts. The results influence strategies for both channels and help communicate progress to stakeholders.

Finding Content and Technical Insights with Conductor's Chrome Extension

Want to find smart, fast SEO insights in just one click? Conductor for Google Chrome, Conductor’s SEO extension, gives you the tools you need to improve your site’s SEO and content marketing efforts—directly in your browser. Learn how to use the extension to analyze the structure of any web page and do keyword research in real time.

Find, prioritize, and monitor your site's technical SEO issues

Google can't rank what it doesn't understand—and it understands your site best when its technical health is in great shape. Technical issues on your site can have a significant impact on your organic performance, so monitoring your site's technical health is vital. Finding and fixing technical issues is the most fundament way to improve your organic performance.

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