This article include FAQs about data in Conductor's performance measurement features.

Looking for answers about data from your integrated web analytics provider? Refer to the Web Analytics FAQs article.

Conductor Data Basics

When does new data appear in Conductor?

Because Conductor brings together several data sources to provide data for the platform, the answers to this question depend on which type of data you're interested in. Refer below to the type of data to learn when that data appears and is refreshed.

Tracked Keyword Measurement

Conductor collects tracked keyword rank data weekly, unless you choose to track specific keywords daily. You can see this data in the Keywords and Keyword Details reports. Read more below.

Keyword Discovery

Conductor publishes data from our keyword discovery data providers as soon as we have it. The actual frequency that this data is refreshed varies. Read more below.

Integrated Web Analytics

Conductor publishes data from your integrated web analytics provider on a weekly basis. Learn more here.

Integrated Google Search Console

Conductor publishes data from your integrated Google Search Console account daily, when it becomes available. Learn more here.

Technical SEO

Conductor updates technical SEO data in the Pages and Page Details weekly to provide a snapshot of your website's performance. For a more proactive solution, consider Conductor Website Monitoring, which provides 24/7 monitoring.

Crawled Site HTML

Conductor crawls your website's pages ranking in organic search weekly. Learn more here.

How does Conductor handle the "srstlid" parameter in Google Search?

What is the "srstlid" parameter?

Google allowed adding the "srstlid" parameter to search results with Google Merchant Center to accommodate attribution and reporting workflows for Google Shopping results. However, Google has expanded the use of the "srsltid" parameter beyond just Google Shopping results, and it's appearing in the URLs for standard organic search results as well.

How does this affect reporting on my website?

This can cause issues with attribution, reporting, and analytics, as the parameterized URLs don't match the canonical versions you have configured.

This can also create challenges around understanding rank changes and potential cannibalization issues, because the parameterized URLs appear as new pages in our data, despite that the results reflect the same canonical page.

Likewise, in content performance reports, like Conductor Intelligence's Pages report, your integrated web analytics providers will recognize each distinct parameterized URL as a separate page.

What has Conductor done to combat these issues?

To make keyword rank reporting consistent with what it used to look like before this "srstlid" change happened, Conductor now strips the "srsltid" parameter from URLs in our keyword rank and page reporting data. Thus, you'll see these URLs without the parameter, improving reporting consistency.

This essentially means that when Conductor identifies a URL with the parameter, we only pay attention to the portion of the URL that comes before it.

This will make rank reporting consistent with what it used to look like before Google implemented this change.

Note:

• Conductor implemented this solution in February 2025. We did not make updates to historical data, so data in the platform before March 2025 may reflect the "srstlid" parameter.
• In Pages, you may see multiple rows, representing each page that had a parameter removed. 

Tracked Keyword Data Basics

What search data does Conductor collect and how is it collected?

Conductor gives you insight into how you and your competitors are visible online so you can identify and improve the results of your organic marketing efforts.

Each week you’ll see new data about the keywords and content you are interested in. To provide this data, Conductor gathers information from search engine results pages, your integrated web analytics, and other sources to give you a 360-degree view of your organic visibility.

How does Conductor gather its data?

Conductor takes all of the keywords you have identified as important to you, looks at the top 100 results for those keywords on search engine results pages, and identifies where your pages appear in those results. Then, Conductor records the URL and portions of the HTML of your pages in those results to provide recommendations for your SEO performance. Beyond your pages in the top 100 results, Conductor also identifies where pages from your named competitors appear in the top 100 results, as well as every result on the first page of results for each keyword.

With this data, combined with your integrated analytics metrics and other data sources revealing competitive information and keyword research, Conductor shows you a picture of your online visibility so you can identify areas of improvement, optimize your site for the future, and share your progress with your stakeholders.

When does new tracked keyword data appear in Conductor?

In legacy keyword reports, Conductor publishes new keyword data weekly at the beginning of the next week.

In new keyword reports, Conductor publishes new keyword data as soon as we have collected it—as soon as 30 hours and no later than 96 hours.

If you have configured the platform to track daily keyword data for your high-priority keywords:

• Daily data collected for Monday through Thursday: Conductor publishes daily tracked keyword data overnight so that data for the previous day appears in the platform the following day.
• Daily data collected for Friday, Saturday, and Sunday may be published as late as Sunday night.
• The only exception to the schedule described above: data for keywords you just began tracking daily appear no later than 48 hours after you first add the keywords to daily tracking. (Note that if you do not already track those keywords at the usual weekly frequency, Conductor will not publish daily data for them until after the next weekly publication.)

Other areas of Conductor provide third-party data, such as Explorer and Paid & Organic Optimizer reports. Data in these features is updated across different timelines. Refer to the How often does Conductor refresh data in Explorer? FAQ to learn more.

How far back does Conductor show keyword data?

• For weekly data, Conductor provides up to the most recent 24 months of keyword data.
• For daily data, Conductor provides up to the most recent 24 months of keyword data (or 32 days in Conductor's legacy keyword reports).

If you wish to retain more than what is available in the platform for longterm historical reporting, consider using Conductor's API to send this data to—and store this data in—your proprietary data warehouse or other database.

Why can't I see the location- or device- specific keywords I added to Conductor?

Have you added at least one country-level keyword for the web properties you are reporting on? For any data to appear in Conductor, a web property must have at least one country-level, desktop keyword tracked.

Keyword Discovery Data Basics

How often does Conductor refresh data in Explorer?

Explorer brings together several different streams of data into different reports that cover your exploration of topics or sites (including domains, subdomains, subfolders, and individual pages). Refer to the table below to see how often Conductor publishes new data for each type of data across its different data sources.

Note that monthly data from our data sources usually appears in Conductor 7 to 10 days following the conclusion of a month. For example, you could expect data for May 2019 to appear in the platform around June 7th to June 10th. The At-a-Glance view in Domain reports is exception to this rule: there, you may see data from the current month, derived from the most recent data available.

Data	Frequency of Updates
	Topic Reports	Site Reports
Keywords	As frequently as daily. No less frequently than monthly.	As frequently as daily. No less frequently than monthly.
Top-ranking pages	As frequently as daily. No less frequently than monthly. If no current data exists, Conductor updates this in real time.	As frequently as daily. No less frequently than monthly. If no current data exists, Conductor updates this in real time.
Current ranks	n/a	As frequently as daily. No less frequently than monthly.
Monthly search volume	Monthly	Monthly
Cost-per-click	Monthly	Monthly
Historical trends	n/a	Monthly
Result types	As frequently as daily. No less frequently than monthly.	As frequently as daily. No less frequently than monthly.
People Also Ask questions	On-demand	n/a
Social Data	On-demand	n/a

General Keyword Data Basics

Can I see month-over-month search data?

Conductor does not currently support month-over-month data because of the frequency at which keyword ranks change. Aggregate monthly data in these reports would not necessarily be useful given how often keyword ranks change.

When will data appear for keywords I start tracking and no longer appear for those I stop tracking?

You can use the icons that appear next to keywords you have recently started or stopped tracking.

When you choose to start tracking a keyword, you'll see an icon () indicating when you can expect to see Conductor's tracked keyword data.

When you choose to stop tracking a keyword, you'll see an icon () indicating that no new data will appear in future reporting periods.

Other Keyword Data

What metrics does Conductor include through its Google Search Console integration?

In Search Console Analytics and Page Details, Conductor includes the following metrics through its integration with Google Search Console:

• Impressions. This value is the total number of times results from your integrated content appeared to a user on a search engine results page.
• Clicks. This value is the total number of times users clicked a result from your integrated content when it appeared on search engine results pages.
• Clickthrough Rate (CTR). This value is the ratio derived from the Clicks metric divided by the Impressions metric.
• Average Position. This value is the average position each week of results from your integrated content that appeared on search engine results pages.

If I have multiple Google Search Console integrations for a web property, which integration sends data to Page Details?

Currently, if there are multiple GSC integrations for a given web property, Conductor will first look to identify a matching domain URL between the GSC data and the web property in Conductor. If one cannot be identified with this method, Conductor will use the first GSC integration configured for the web property.

Daily Keyword Data

What is Daily Keyword Tracking?

Some of your keywords are business critical—and you need near-constant monitoring of your performance (or your competitors' performance) for them. Conductor offers daily keyword tracking in the Keywords and Keyword Details reports so you can monitor these important keywords and stay ahead of the game.

How do I set up daily keyword tracking?

To track a keyword daily, enter "Y" for the keyword in the Daily Reporting column of the Keyword Bulk Update tool. For instructions on how to use this tool, refer to the Update Keywords in Bulk article.

How soon does daily data appear after I track a keyword daily?

Refer to the When does new keyword data appear in Conductor? section above.

Where can I see daily keyword data in Conductor?

Daily keyword tracking is integrated directly into Conductor's keyword performance reporting, where you'll see it when it becomes available:

• Keywords
• Keyword Details
• Market Share
• Rank Comparisons
• Result Types

Simply select Day as the reporting granularity in the date picker in any of the reports listed above.

Social Data