This article includes the frequently asked questions listed below. Looking for answers about data from your integrated web analytics provider? Refer to the Web Analytics FAQs article.
Conductor Data Basics
When does new data appear in Conductor?
Because Conductor brings together several data sources to provide data for the platform, the answers to this question depend on which type of data you're interested in. Refer below to the type of data to learn when that data appears and is refreshed.
Tracked Keyword Measurement
Keyword Discovery
Integrated Web Analytics
Integrated Google Search Console
Technical SEO
Crawled Site HTML
Tracked Keyword Data Basics
What search data does Conductor collect and how is it collected?
Conductor gives you insight into how you and your competitors are visible online so you can identify and improve the results of your organic marketing efforts.
Each week you’ll see new data about the keywords and content you are interested in. To provide this data, Conductor gathers information from search engine results pages, your integrated web analytics, and other sources to give you a 360-degree view of your organic visibility.
How does Conductor gather its data?
Conductor takes all of the keywords you have identified as important to you, looks at the top 100 results for those keywords on search engine results pages, and identifies where your pages appear in those results. Then, Conductor records the URL and portions of the HTML of your pages in those results to provide recommendations for your SEO performance. Beyond your pages in the top 100 results, Conductor also identifies where pages from your named competitors appear in the top 100 results, as well as every result on the first page of results for each keyword.
With this data, combined with your integrated analytics metrics and other data sources revealing competitive information and keyword research, Conductor shows you a picture of your online visibility so you can identify areas of improvement, optimize your site for the future, and share your progress with your stakeholders.
When does new tracked keyword data appear in Conductor?
By default, Conductor collects keyword data weekly and publishes it at the beginning of the next week.
Alternatively, if you have configured the platform to track daily keyword data for your high-priority keywords:
- Daily data collected for Monday through Thursday: Conductor publishes daily tracked keyword data overnight so that data for the previous day appears in the platform the following day.
- Daily data collected for Friday, Saturday, and Sunday may be published as late as Sunday night.
- The only exception to the schedule described above: data for keywords you just began tracking daily appear no later than 48 hours after you first add the keywords to daily tracking. (Note that if you do not already track those keywords at the usual weekly frequency, Conductor will not publish daily data for them until after the next weekly publication.)
Other areas of Conductor provide third-party data, such as Explorer and Paid & Organic Optimizer reports. Data in these features is updated across different timelines. Refer to the How often does Conductor refresh data in Explorer? FAQ to learn more.
How far back does Conductor show keyword data?
Conductor makes up to the most recent 24 months of weekly keyword data and 32 days of daily keyword data available in the platform.
If you wish to retain more than what is available in the platform for longterm historical reporting, consider using Conductor's API to send this data to—and store this data in—your proprietary data warehouse or other database.
Why can't I see the location- or device- specific keywords I added to Conductor?
Have you added at least one country-level keyword for the web properties you are reporting on? For any data to appear in Conductor, a web property must have at least one country-level, desktop keyword tracked.
Keyword Discovery Data Basics
How often does Conductor refresh data in Explorer?
Explorer brings together several different streams of data into different reports that cover your exploration of topics or sites (including domains, subdomains, subfolders, and individual pages). Refer to the table below to see how often Conductor publishes new data for each type of data across its different data sources.
Note that monthly data from our data sources usually appears in Conductor 7 to 10 days following the conclusion of a month. For example, you could expect data for May 2019 to appear in the platform around June 7th to June 10th. The At-a-Glance view in Domain reports is exception to this rule: there, you may see data from the current month, derived from the most recent data available.
| Data | Frequency of Updates | |
| Topic Reports | Site Reports | |
| Keywords | As frequently as daily. No less frequently than monthly. | As frequently as daily. No less frequently than monthly. |
| Top-ranking pages | As frequently as daily. No less frequently than monthly. If no current data exists, Conductor updates this in real time. | As frequently as daily. No less frequently than monthly. If no current data exists, Conductor updates this in real time. |
| Current ranks | n/a | As frequently as daily. No less frequently than monthly. |
| Monthly search volume | Monthly | Monthly |
| Cost-per-click | Monthly | Monthly |
| Historical trends | n/a | Monthly |
| Result types | As frequently as daily. No less frequently than monthly. | As frequently as daily. No less frequently than monthly. |
| People Also Ask questions | On-demand | n/a |
| Social Data | On-demand | n/a |
How do I use body copy insights in Content Guidance and Writing Assistant?
You can learn a number of things from Body Copy insights. The topics you cover in your body copy should speak to your audience's interests. But with all the topics, subtopics, and related ideas you could potentially address on one page, it's hard to know how to choose what topics to cover and what words should appear to resonate best with your audience.
Body copy insights helps you identify the terms that successful pages already use—and how often they're used—to give your page the best chance to compete.
Important Terms
Body copy insights show you a list of frequently-mentioned terms that appear on top-ranking pages for your topic of focus. These reflect the keywords that most of the top 15 ranking pages for your target topic use.
In Content Guidance, you'll see:
- A gray bar in the Avg. Mentions column indicating the average number of times the term appears on a top-ranking page.
- If you entered a page with your topic in Content Guidance, you'll see a colored bar indicating your page's usage of these important terms compared to the average.
- If the highest-ranking page for the term uses the term, you'll see how often it appears on that page indicated with a black dot.
- On the right, the Ranking Pages column indicates how many of the top-ranking pages include at least one mention of the term listed.
In Writing Assistant, you'll see:
- An indication of the number of ranking pages that use each suggested keyword.
- An indication of whether the draft content in the editor includes the suggested keyword.
Toggle to See Secondary and Additional Terms
You can also choose to see Secondary keywords, which reflect keywords that many (but not all) of your SEO competitors use in their pages ranking for your target topic. They are semantically relevant, but not as relevant as the Important keywords.
Finally, you can choose to see Additional keywords, which reflect keywords that some of your SEO competitors use in their pages ranking for your target topic. They are semantically associated with your target topic, but they may not be directly relevant.
How is the readability metric in Content Guidance and Writing Assistant determined?
Readability helps you understand the complexity of the content on a page using Conductor's measure for how easily an average reader can read a page in US english. We analyze the number of words, syllables, and sentences used on a page to apply the Flesch-Kincaid formula for readability in calculating this score.
You'll want your content readability to appropriately target the reading level of your topic audience. In general target a readability grade level of 8th - 9th grade to be easily understood by most English-language readers.
How does Conductor define Low, Medium, and High Competition in Explorer and Paid & Organic Optimizer?
Conductor's Competition metric is derived from our data partner Semrush's Competitive Density metric, which they describe as follows:
"It is the level of competition in Google Ads measured from 0 to 1. This number represents how many advertisers compete for this particular keyword in paid search. The closer the score is to 1, the higher the number of advertisers currently bidding on this keyword. Therefore, the harder it would be to stand out in the search results."
However, Semrush uses slightly different definitions for what they consider to be “High density”, “Average density”, and “Low density”. Here are the ranges we use in Conductor:
High Competition
Competition value = less than 1, and greater than or equal to 0.66
Medium Competition
Competition value = less than 0.66, and greater than or equal to 0.33
Low Competition
Competition value = greater than 0, and less than 0.33
General Keyword Data Basics
Can I see month-over-month search data?
Conductor does not currently support month-over-month data because of the frequency at which keyword ranks change. Aggregate monthly data in these reports would not necessarily be useful given how often keyword ranks change.
When will data appear for keywords I start tracking and no longer appear for those I stop tracking?
You can use the icons that appear next to keywords you have recently started or stopped tracking.
When you choose to start tracking a keyword, you'll see an icon () indicating when you can expect to see Conductor's tracked keyword data.
When you choose to stop tracking a keyword, you'll see an icon () indicating that no new data will appear in future reporting periods.
Other Keyword Data
What metrics does Conductor include through its Google Search Console integration?
In Search Console Analytics and Page Details, Conductor includes the following metrics through its integration with Google Search Console:
- Impressions. This value is the total number of times results from your integrated content appeared to a user on a search engine results page.
- Clicks. This value is the total number of times users clicked a result from your integrated content when it appeared on search engine results pages.
- Clickthrough Rate (CTR). This value is the ratio derived from the Clicks metric divided by the Impressions metric.
- Average Position. This value is the average position each week of results from your integrated content that appeared on search engine results pages.
If I have multiple Google Search Console integrations for a web property, which integration sends data to Page Details?
Currently, if there are multiple GSC integrations for a given web property, Conductor will first look to identify a matching domain URL between the GSC data and the web property in Conductor. If one cannot be identified with this method, Conductor will use the first GSC integration configured for the web property.
Daily Keyword Data
What is Daily Keyword Tracking?
Some of your keywords are business critical—and you need near-constant monitoring of your performance (or your competitors' performance) for them. Conductor offers daily keyword tracking in the Keywords and Keyword Details: Visibility reports so you can monitor these important keywords and stay ahead of the game.
How do I set up daily keyword tracking?
To track a keyword daily, enter "Y" for the keyword in the Daily Reporting column of the Keyword Bulk Update tool. For instructions on how to use this tool, refer to the Update Keywords in Bulk article.
How soon does daily data appear after I track a keyword daily?
Refer to the When does new keyword data appear in Conductor? section above.
Where can I see daily keyword data in Conductor?
This is an add-on feature in Conductor. To add it to your account, contact your Conductor Customer Success Manager or Account Manager.
Daily keyword tracking is integrated directly into Conductor's keyword performance reporting, where you'll see it when it becomes available:
Simply select Day as the reporting granularity in the date picker in any of the reports listed above.
Social Data
What social data is included in Conductor?
You can learn about social data in Conductor in this article.
Do social media mentions and engagements count when a queried topic is used as a hashtag or only when it’s included in the copy?
Conductor matches topics with mentions and engagement when they appear both as hashtags and as regular copy in a post.
Do engagements include when someone adds a hashtag while editing a post?
This is dependent on the social platform from which the data comes, and on how the hashtag was added by the user during editing. In the event a users adds a hashtag before Talkwalker receives the data, it might appear in the data.