How do I use body copy insights in Content Guidance and Writing Assistant?

You can learn a number of things from Body Copy insights. The topics you cover in your body copy should speak to your audience's interests. But with all the topics, subtopics, and related ideas you could potentially address on one page, it's hard to know how to choose what topics to cover and what words should appear to resonate best with your audience.

Body copy insights helps you identify the terms that successful pages already use—and how often they're used—to give your page the best chance to compete.

Important Terms

Body copy insights show you a list of frequently-mentioned terms that appear on top-ranking pages for your topic of focus. These reflect the keywords that most of the top 15 ranking pages for your target topic use.

In Content Guidance, you'll see:

• A gray bar in the Avg. Mentions column indicating the average number of times the term appears on a top-ranking page.
• If you entered a page with your topic in Content Guidance, you'll see a colored bar indicating your page's usage of these important terms compared to the average.
• If the highest-ranking page for the term uses the term, you'll see how often it appears on that page indicated with a black dot.
• On the right, the Ranking Pages column indicates how many of the top-ranking pages include at least one mention of the term listed.

In Writing Assistant, you'll see:

• An indication of the number of ranking pages that use each suggested keyword.
• An indication of whether the draft content in the editor includes the suggested keyword.

Toggle to See Secondary and Additional Terms

You can also choose to see Secondary keywords, which reflect keywords that many (but not all) of your SEO competitors use in their pages ranking for your target topic. They are semantically relevant, but not as relevant as the Important keywords.

Finally, you can choose to see Additional keywords, which reflect keywords that some of your SEO competitors use in their pages ranking for your target topic. They are semantically associated with your target topic, but they may not be directly relevant.

How is the readability metric in Content Guidance and Writing Assistant determined?

Readability helps you understand the complexity of the content on a page using Conductor's measure for how easily an average reader can read a page in US english. We analyze the number of words, syllables, and sentences used on a page to apply the Flesch-Kincaid formula for readability in calculating this score.

You'll want your content readability to appropriately target the reading level of your topic audience. In general target a readability grade level of 8th - 9th grade to be easily understood by most English-language readers.

How does Conductor define Low, Medium, and High Competition in Explorer and Paid & Organic Optimizer?

Conductor's Competition metric is derived from our data partner Semrush's Competitive Density metric, which they describe as follows:

"It is the level of competition in Google Ads measured from 0 to 1. This number represents how many advertisers compete for this particular keyword in paid search. The closer the score is to 1, the higher the number of advertisers currently bidding on this keyword. Therefore, the harder it would be to stand out in the search results."

However, Semrush uses slightly different definitions for what they consider to be “High density”, “Average density”, and “Low density”. Here are the ranges we use in Conductor:

High Competition

Competition value = less than 1, and greater than or equal to 0.66

Medium Competition

Competition value = less than 0.66, and greater than or equal to 0.33

Low Competition

Competition value = greater than 0, and less than 0.33