Conductor Website Monitoring for Content Teams

Content teams are responsible for creating engaging, user-centric content that drives traffic and resonates with audiences. Conductor Website Monitoring helps them assess the health of their content, ensuring relevance, recency, and optimal visibility for both search engines and LLMs. Discover five core workflows below that high-performing content teams swear by.

Content-Specific Segmentation for Customized Monitoring

By grouping content based on categories or authors, content teams can gain valuable insights into the performance and technical health of their specific contributions. Who doesn’t want to monitor and protect the fruits of their labor?

To create a segment for the content you own:

1. Follow the path Settings > Segments.
2. Create a dynamic, rule-based segment that encompasses the pages you manage.
   
   • Do you manage all the pages within a specific subfolder? Filter by URL.
   • Is there something on the page (like author name) that denotes content ownership? You’ll want to first create a custom element to extract that information, then use it to filter your segment.
     

Strategic Identification of Stale Content

Content freshness is a crucial factor for both user engagement and search engine rankings. Outdated content can lead to decreased user interest and lower visibility in search results. Conductor Website Monitoring helps content teams identify content that needs updating.

To monitor content freshness, you can:

1. Setup a custom element to extract publish date or date of last update.
2. Setup a segment filtering by this custom element, for pages whose publish/update date is greater than X days ago.
   
   Pro-Tip: Is all of your content already up to date? Setup an alert for pages newly entering this segment so you are notified anytime a piece of content is turning stale.
   
   

Maintaining Brand Consistency

Brand consistency is essential for building trust and recognition. Inconsistencies in language, messaging, or terminology can confuse users and dilute brand identity. Conductor Website Monitoring helps content teams ensure consistency across all web pages.

To maintain brand consistency:

1. Use Custom Element Extraction to define rules that find mentions of specific words, phrases, or terminology that represent outdated branding. For example, you might look for an old company name, product name, or slogan.
2. Create a segment to monitor the pages where outdated language is being used.
   
3. Fix any problem occurrences, and set up an alert for anytime a page enters this segment (meaning out-of-guideline copy was newly found).
   

Real-time Monitoring of Content Changes and Issues

Content can change frequently, and sometimes these changes can introduce unintended problems, such as broken links or accidental modifications to important elements like title tags. Conductor Website Monitoring helps content teams stay informed about and react to changes that might negatively impact their pages’ performance.

Set up customized alerting:

1. Creating a segment that encompasses the pages you manage.
2. Setting up an alert definition of “page properties and issues” for changes you would want to know about. Common use cases include alerts for when links break, when pages become non-indexable, and when page titles, meta descriptions, or H1 headings are removed or changed.
3. Select your segment for the Scope, adjust sensitivity and assign relevant team members as recipients.
   

Empowering Teams with the Chrome Extension

This extension allows content team members to quickly check the technical health of the page they are working on, including issues, changes, and when Google last crawled the page, without needing to navigate the entire platform. This saves time and empowers the content team to own certain technical elements.
Learn how to access important page metrics on-the-go with the Conductor Website Monitoring Chrome extension.