Conductor Website Monitoring for Web Teams

Web teams are responsible for maintaining a website’s performance, functionality, and SEO health. Conductor Website Monitoring helps them proactively identify issues before they impact traffic, conversions, or user experience. Discover four core workflows below that high-performing web teams swear by.

Preventing Broken Pages and Links

Websites are dynamic, and pages or links can break due to various reasons like content updates, server errors, or incorrect deployments. Broken pages and links lead to a poor user experience, can damage SEO by creating crawl errors, and may result in lost conversions.

Web teams can use Conductor Website Monitoring to get realtime alerts for when pages go down or when links point to non-existent resources:

1. In Alerts, go to Alert Settings.
2. Click Create Alert Definitions and select Page properties and issues.
   
3. Select Links became broken and Pages changed type.
4. Adjust the Scope and Sensitivity to the Web Team’s preference.
5. Add the Web Team as individual recipients or use the appropriate Slack or Teams channel.
6. Save definitions.

Monitoring Site Migrations and Redesigns

Site migrations and redesigns are complex processes that involve significant changes to a website's structure, content, and code. These changes can easily introduce errors that negatively impact SEO and user experience. Web teams can use Conductor Website Monitoring to:

• Validate redirects to ensure users and search engines are correctly routed to the new site.
• Monitor meta tags to confirm they are correctly implemented on the new pages.
• Track site structure changes to detect any missing pages or URL mismatches that could harm SEO.

Planning a website migration? Check out our Ultimate Guide to Successful Website Migrations to support you through the process.

Identifying and Resolving Performance Issues

Website performance is critical for user experience and SEO. Slow-loading pages frustrate users and can lead to higher bounce rates, lower conversions, and decreased search engine rankings.

Web teams can catch and address slow-loading pages:

1. In Settings, Enable Lighthouse Monitoring in the Monitoring section.
2. Follow the path Issues > Conductor Website Monitoring Lighthouse Web Vitals.
3. Review affected pages where performance score and other Core Web Vitals metrics are outside of optimal range.
   Pro Tip: Check how this issue affects different segments to identify if certain areas of the website need more attention than others.
   

Tracking and Troubleshooting Website Changes

Websites are constantly evolving, with frequent updates to content, design, and functionality. These changes can sometimes introduce unintended issues. Conductor Website Monitoring's change tracking feature enables web teams to troubleshoot effectively and revert problematic updates if necessary.
Investigate which issues arose and when with Change Tracking:

1. In Issues, click Tracked Changes in the top right.
2. Adjust the date range to a longer view if needed.
3. Select an issue category with a high number of opened issues.
4. Click See changes next to an issue to see the list of pages and related changes.
5. Click on an individual page to see a chronological log of changes to that page.