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Reporting on SEO

This course emphasizes the importance of effective reporting in demonstrating the value of SEO strategies and driving business growth. We cover why SEO reporting is crucial, identify key performance indicators (KPIs) to track success, and discuss how to set impactful SEO goals using the SMART framework. The course also highlights core principles and best practices for creating clear, data-driven, and actionable SEO reports that help stakeholders make informed decisions for continuous improvement.

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Core Tenets of SEO Reporting

When building SEO reports, keeping several key considerations in mind can help you ensure your reports are clear, data-driven and actionable—enabling stakeholders to make informed decisions that drive measurable improvements. In this lesson, we cover the core tenants of SEO reporting and dig into best practices for executive-level reporting.

Topics include

What are the core tenets of SEO reporting?
The importance of executive-level SEO reporting

Related Resources

Proving the ROI of SEO: A Guide to Executive-Level Reporting
Reporting courses in the Platform Course Library
Building an executive report lesson

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