Track and monitor search performance of offsite content like guest posts

In SEO and Content Marketing, you may find yourself guest posting on another domain to build brand awareness and potentially to link back to your domain. 

Although this may have been more common in the earlier days of SEO, being able to measure how your guest posts perform hasn’t always been easy. That’s where the Conductor comes in. In the Conductor platform, you can monitor and track how you perform on individual pieces of offsite content in addition to the brands and channels you own.  

Your brand extends outside your domain. Within your Conductor account, you can track your Youtube Channel, subfolders, subdomains, or even an individual piece of content that lives outside your domain with a web property group—like Twitter profiles and tweets or other social content. Web property groups allow you to monitor your content regardless of what domain it calls home.  

Add your offsite content to a web property group

First you will need to set up your tracking in Conductor. Then, you can measure that performance over time.

1. In Conductor, go to Web Properties↗️ in the Settings section.
2. Click Add Web Property.
3. In the Add Web Property window, add the URL of the offsite guest post. Be sure to select the Page option from the list that appears.
   
4. Confirm that the Report on this as toggle is set to My Web Property and click Continue.
5. Choose the Add to an existing group option and select the web property group you want to add this offsite content to. If you are not sure to which you should add the guest post, consider using the web property group that most closely aligns with the brand, product, service, or topic that is covered in the guest post.
6. Click Save.

Measure your performance

Now that you have updated your web property group, you can get insights into how that guest post performs for the keywords we care about:

1. To learn which keywords your guest post ranks for, track the relevant keywords with Conductor and use our Keywords report to monitor your wins and losses.
2. To learn how your guest post may affect traffic to your domain, look at referral traffic in your web analytics providers (such as Google Analytics or Adobe Analytics).

Seeing where your post's performance for keywords is succeeding in SERPs and reviewing the traffic driven back to your site from your guest post can provide you with a more complete picture of your offsite performance.

What's next?

As you write other guest posts in the future, you can continue add the pages to web property groups in Conductor to help you maintain their visibility and to more holistically understand your brand's presence in search.