Research keywords using social media signals

Increasingly, audiences are using social media as a search engine. While your audience performs those searches off your site, you can still use the social signals they generate to better position your social and website content. Doing keyword research through social media can help tailor content to address the topics that your audience is searching for and finding through social search.

Social media search should be a part of your overall search strategy. Learn more in this Search Engine Journal article and read this Conductor blog post to learn how social media can affect your rank on Google, as well.

You can use Explorer in Conductor to research and identify the best social keywords to target. With daily social mentions data, you can better understand the keywords people are using to talk about your topic on social media.

1. Starting in Explorer↗️, perform the steps described in the Keyword research for a topic with Explorer lesson.
2. In the Related Keywords table, sort the Mentions column to see which related keywords are used the most on social platforms. For more information on Conductor's social mentions data, refer to this article.
3. Review these keywords to look for topics you might not have previously considered creating content for.
   • Does your audience on social media use different language for your explored topic?
   • Are there topics that you could create new social media content for?
   • Are there related keywords you can optimize existing site content for to accommodate a broader audience?

What's next?

Consider validating what you've learned from social media using the other workflows in this article.