Identify areas of opportunity for your branded keywords

Identifying opportunities from among your tracked keywords

You can also investigate your performance for your keywords. To learn different ways how, check out the Monitor your content's search performance lesson. As you go, filter the report to show only your branded keywords.

Then use Content Guidance to learn how you can improve content for these keywords.

Identifying opportunities from untracked keywords

You can find valuable branded keywords you are not already tracking by using the Search Console Analytics report. Just search for your branded keywords in the report's results, then track the relevant keywords.

What's next

As you monitor and optimize for your branded keywords, check back over time to ensure you are still tracking the most relevant keywords and fine-tuning your pages to win the most real estate on search results pages.