Track your progress throughout your migration
To assist with tracking your progress against benchmarks, you can create a benchmarking report that includes keyword rank data, competitive intelligence, and page insights.
To build this report, create a new Workspace with the following widgets:
| Widget Title | Source Report for Widget | Comments |
| Keyword Rank Data | N/A | Custom widget header |
| Keyword Rank Visibility | Keywords↗️, Visibility Distribution chart | |
| Keyword Performance All Keywords | Keywords↗️ | Sorted by highest ranked keyword |
| Successes | Keywords↗️ | Filtered to show keywords that have moved onto the first page of results |
| Red Flags | Keywords↗️ | Filtered to show keywords that have fallen off the first page of results |
| Opportunities | Keywords↗️ | Filtered to show keywords currently ranking on the second page of results |
| Missed Opportunities | Keywords↗️ | Filtered to show keywords no longer ranking |
| Competitive Insights | N/A | Custom widget header |
| Top Competitors Trended | Market Share↗️, trend chart | |
| Market Share Summary Before Migration | Market Share↗️, summary bar | Reporting time period set to report on period before migration |
| Market Share Before Migration | Market Share↗️, pie chart | Reporting time period set to report on period before migration |
| Top Competitors by Competitor Before Migration | Market Share↗️, table | Reporting time period set to report on period before migration |
| Market Share Summary After Migration | Market Share↗️, summary bar | Reporting time period set to report on period after migration |
| Market Share After Migration | Market Share↗️, pie chart | Reporting time period set to report on period after migration |
| Top Competitors by Competitor After Migration | Market Share↗️, table | Reporting time period set to report on period after migration |
| Content Performance | N/A | Custom widget header |
| Impact of Total Site Traffic on Organic Search | Pages↗️, Paid vs Organic graph | Show sessions or visits metric |
| Total Site Traffic | Pages↗️, Paid vs Organic graph | |
| Organic Performance for All Pages | Pages↗️, graph | Show sessions or visits metric |
| Pages Driving the Most Organic Traffic | Pages↗️, table | Show sessions or visits metric; sort to show pages in descending order |
Related Resources
Want more help? Review the Website Redesign and Migration Checklist found on Conductor's Academy to make sure you address all of the potential pitfalls associated with a site migration.