Identify technical issues on your page using the Extension

This lesson walks through how to review the basic structure of your webpages and spot SEO issues to address, so you have the best chance of ranking well in search engine results. Learn how to ensure your page is following best practices from a technical and content perspective—directly from your browser—with Conductor’s SEO extension.

Topics include

• Reviewing your page’s fundamental SEO elements, structure and contents
• Digging into the technical health and performance of your page
• Diagnosing potential SEO issues affecting your page
• Creating and sharing an Optimization Brief from the Extension

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go: 

1. If not already downloaded, download the Conductor for Chrome extension.
2. In Google Chrome, open a web page on your site or on any site you'd like to research.
3. From your menu of extensions, click to launch Conductor for Chrome.
4. In the Overview section review:
   • Key Page Info, including title tag, meta description, URL, and canonical page.
   • Headings, to see how the page is targeting keywords.
   • Word Frequency, to see how the number of times a word is used might affect your ranking.
   • Readability, to understand the complexity of the page's content—and how easily an average reader can read a page.
5. In the Technical SEO section, review SEO details such as Page Speed, redirects, and key site info.
6. In the Health Check section, diagnose potential issues with a page's technical health.
7. To make note of structural updates to implement and technical issues to address, send Actions to your connected Conductor account using the Take Action button.