Monitor your content's search performance

This lesson will teach you how to monitor rank wins and losses for the topics you care most about. Based on your tracked keywords, build a report enabling your team to react quickly to SERP fluctuations and spot content opportunities more easily.

Topics include

• Using the Keywords report to monitor visibility performance over time.
• Creating widgets to highlight important rank movements.
• Optimizing your workspace, and scheduling it for automatic delivery.

Step-by-step

Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go: 

1. Go to Keywords ↗️, and filter the table by a keyword group to refine your report to a relevant topic or area of concern.
2. Add the following widgets to a workspace:
   • Overview > Visibility Over Time
   • Keywords > table, filtered and sorted to show keywords where your content:
     • Currently ranks in the top 10 positions (use the Keyword Wins view).
     • Has fallen from the top 10 positions (use the Keyword Losses view.
     • Currently in "striking distance"—that is, in positions 11-20 (use the Rank Opportunities view).
     • Currently not ranking well with positions 21-100 (use the Rank filter, select Custom, and enter 21-100) .
3. Identify one or more important keywords in the table. For each:
   1. Click to go to their Keyword Details report.
   2. Add the Rank Over Time chart to your workspace.
4. Go to Workspaces ↗️ to:
   • Customize your new workspace with custom headers and widgets.
   • Review your report.
   • Schedule for delivery to all your relevant stakeholders.