Create a workspace to track your content's performance
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This lesson walks through measuring the performance of your content in search, so you can better understand which pages and areas of your website are affecting overall traffic trends. Showcase the impact of your SEO and content efforts by building a dynamically updating workspace.
Topics include
- Comparing organic performance across website segments with Page Groups
- Showcasing analytics metrics trended over time with Pages
- Investigating the performance of important landing pages
- Organizing your workspace, and scheduling it for automatic delivery
Step-by-step
Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
- Go to Page Groups ↗️. Need to configure page groups? Refer to the Page Groups Setup article.
- Choose page groups to show in the trend chart, and then add the following widgets to a new workspace:
- The trend chart
- The whole table of page groups
- Choose a page group to investigate for SERP performance changes. Click it to go to the Pages report, filtered to show only data for pages in the chosen page group.
- Add the following widgets from the Pages report from the Performance by Page table:
- Sort by highest Sessions (or Visits, depending on your analytics provider) to monitor the pages driving the most traffic week-to-week
- Sort by largest positive change in Sessions (or Visits, depending on your analytics provider), to monitor the pages gaining the most organic traffic.
- Sort by largest negative change in Sessions (or Visits, depending on your analytics provider), to monitor the pages losing the most organic traffic.
- Identify important pages you might want to monitor closely. Click the page to open its Page Details report.
- Add the This Page's Organic Performance and This Page's Rank Over Time trend charts to your workspace.
- Go to Workspaces ↗️ to:
- Customize your new workspace with custom headers and widgets.
- Review your report.
- Schedule for delivery to all your relevant stakeholders.