Foundations of Keyword Research
Keyword research is a cornerstone of effective digital marketing, and can help you understand the language your audience is speaking when they’re looking for information, product or services. In this lesson, learn about how keyword research can benefit your organization, and the core elements to consider when selecting the right topics to target.
Topics include
- What is keyword research?
- Who should care about keyword research?
- Incorporating keyword research into your process
- Core factors of keyword research