The Importance of SEO Reporting

Strong SEO reporting can elevate the visibility of the organic channel in your organization by clearly demonstrating the impact of your strategies, highlighting successes, and identifying areas for improvement—ultimately proving the value of SEO in driving business growth. In this lesson, we walk through why SEO reporting is important, who should receive SEO reports, and two approaches to SEO performance benchmarking.

Topics include

• Why is SEO reporting important?
• Who should receive SEO reports?
• SEO performance benchmarking?

Related Resources

• The 2024 Organic Search Traffic Benchmarks Report
• Reporting courses in the Platform Course Library
• Proving the ROI of SEO: A Guide to Executive-Level Reporting