The Importance of SEO Reporting

In this SEO bootcamp from Conductor, we're diving into the world of SEO reporting. We'll walk through why SEO reporting is important, who should receive reports and SEO performance benchmarking.

SEO reporting is important because it provides insights into the effectiveness of your SEO efforts, helping you track progress, identify areas for improvement, and demonstrate ROI. It enables data-driven decision making, allowing you to optimize strategies and achieve better search engine rankings, traffic and conversions.

You should be sharing SEO reports with key stakeholders across various levels of the organization, including marketing teams to monitor campaign effectiveness and adjust strategies. Content teams to optimize content based on performance data and keyword trends. Web development teams to address technical SEO issues, impacting site performance sales teams to understand how SEO contributes to lead generation and conversions and executive leadership to demonstrate ROI and align SEO efforts with business goals. Sharing these reports ensures that everyone involved has the insights needed to support and enhance SEO initiatives.

SEO performance benchmarking is a crucial component of any reporting strategy as it provides a reference point to evaluate progress and performance over time.

There are typically two types of SEO benchmarks to help you understand your organic search performance better. The first type of benchmarking involves comparing your current website metrics, like organic sessions, conversions, and keyword rankings to your historical metrics on a yearly, quarterly, or monthly cadence, which is a singular view of your brand's progress. The benefits of internal comparison is that it's easy to perform, helps you identify which strategies are most effective, and helps you understand what is realistically achievable for your website. The drawback of this approach though, is that you can easily miss out on the bigger picture of SEO trends across your industry.

The second type of benchmarking involves comparing your brand against an average industry Standard. SEO benchmarks by industry are a valuable way to better understand broader website traffic trends. Pinpoint where your domain stands within your industry and gauge the comparative effectiveness of your SEO strategies. The drawback of this approach though is that it's not always easy or even possible to get a hold of reliable up-to-date data on your industry to help you out, we've linked down below to conductor's organic search traffic benchmarks report, which you can use to assess your organic search performance against your industry and adapt KPIs accordingly.

Strong SEO reporting can elevate the visibility of the organic channel in your organization by clearly demonstrating the impact of your strategies, highlighting successes and identifying areas for improvement. Ultimately, proving the value of SEO and driving business growth.