Platform Feature FAQs

Can I mark Conductor Actions as completed in Conductor?

No. Currently, Conductor Actions integrations are one-way—meaning Conductor pushes Actions data to your work management app, but does not receive Actions data back from your app.

Can I send Actions to an already-created task in my integrated task management app?

No. Creating an Action in Conductor creates a new task in your task management app, regardless of the app.

Why do I get an error when I try to share an Action?

There are some possible causes of errors when sharing Conductor Actions. While these causes are similar across the platforms you can integrate, note that the specific error you get is likely dependent on the app you have integrated with Conductor Actions.

Access or Permission Issues

Your work management app's admin can resolve errors caused by access or permission issues by updating your user or project settings. Possible causes include the following scenarios:

• User Permissions. You do not have the permissions to create issues in the destination app you selected. For example, you might be a “read-only” user in your work management app.
• Free and Trial Accounts. The integrated work management app is part of a free, trial, or otherwise limited account, the features available in the app may restrict your ability to share Actions from Conductor. For example, free Asana accounts do not include full access to Asana's API, which Conductor uses to create the integration between the platforms. As a result, you cannot share tasks you create in Conductor to Asana if you use a free account.If you are sure your organization uses a paid account or an account with full access to its tools but still cannot share Actions from Conductor, Check to ensure you integrated the app using the correct account and with the correct login credentials.
• Required Field Configuration. The destination app you selected has required fields for creating new issues that are unsupported in the Conductor platform. At this time the only supported fields for sharing are the ones you see in the dropdown menu that appears in Conductor when you are selecting the destination for an Action.

System Issues

These errors are uncommon with Conductor Actions, and usually occur as a result of outages reported by your integrated work management tool or network errors.

Please contact Conductor for more information or if you need further help troubleshooting an issue with sharing your Actions.

What is Conductor's Market Analysis algorithm?

Conductor's Market Analysis algorithm uses a probability distribution model to determine possible outcomes that might occur as a result of variable changes that impact your opportunities. Select this option or choose from one of the presets in the list of scenarios when creating or modifying a business case in Conductor.

The Market Analysis algorithm provides you with information about the probability of a keyword moving to a particular rank position and the impact that movement can have on your traffic and revenue, based on historical rank data for the keyword. Business Case Builder also gives you the flexibility when using this model, to decide whether you want the revenue impact projections to be conservative, moderate, or aggressive. 

A business case calculated using this algorithm is not intended to be a precise prediction, but rather, it shows you projections for the impact your efforts to move into that rank position for the keyword could potentially have on your traffic and revenue. In addition, Business Case Builder provides this information using a weighted average at an aggregate level for the set of keywords in the category this case applies to.

Probability distribution models, like the Monte Carlo simulation used in the Market Analysis algorithm, use values that are sampled at random. This sampling is done 100 times for each keyword, resulting in a probability distribution of possible outcomes. In other words, a Monte Carlo simulation provides a comprehensive view of not only what could happen, but also how likely it is to happen based on whether your approaching it more conservatively, aggressively, or somewhere in the middle.

How many Businesses Cases can I create?

You can create up to 25 Business Cases for an account. You can see the number of Business Cases you have remaining on the Business Case Overview screen.

What is the difference between the "Potential" value in the graph and the "Projected" value in the table?

When you build a business case, you enter a specific rank position to which you want to model outcomes for your keywords. This determines the "projected average rank" for your keyword group's business case. The Projected values in the table for each keyword are based on that selection.

However, Potential values are always based on an outcome where your projected average rank for the keyword group you are reporting on is "1". This represents your best case scenario.

Note that if you select "1" as the rank position as you build your business case, the sum of the Projected values in the table will equal the Potential value shown in the graph.

What data can I pull from Conductor and how can I use it?

With the help of your IT or dev team, you can pull data related to:

• Your account configuration, including your accounts, web properties, keyword groups, keywords, tracked search engines, tracked locations, and tracked devices.
• Rank data for a particular rank source (that's the combination of a particular web property, search engine, location, and language).
• Search volumes for your tracked keywords.

By pulling this data from the API into a database at your organization, your IT or dev team can query the data in any number of ways that can provide insight and reporting depth that goes beyond what you seen in the Conductor platform.

Can I integrate my business intelligence tool with Conductor?

The Conductor API can generally be connected to business intelligence tools just like other API applications. Contact your business intelligence team to learn how to use the API to send data to the tool you use.

What are best practices for using Conductor’s Reporting API?

Your dev team can find technical details about the API in documentation linked from our developers page.

Better yet, to get a head-start on creating connections with the Conductor Reporting API, your team can use our client Python package, which helps:

• Improve ease of use for authenticating and accessing data from our Reporting API.
• Accelerate comprehensive analysis by providing an easy solution for aggregating SEO across Conductor accounts for deeper insights into search performance.
• Provide an out-of-the-box way to customize data exploration with a Pandas library to help manipulate, visualize, and analyze data.

Why can't my IT or dev team access Conductor's API?

To access the Conductor API, users must have an account in the Conductor platform. Usually, this means the team at your organization that is responsible for building your connection with the Conductor API does not have access initially.

Admin users in Conductor can quickly and easily add any user at your organization to Conductor. Once the right person at your organization has access to Conductor, they can access the Conductor API.

What is the call rate limit on Conductor's API?

By default, the Conductor API's call rate limit is set to 2 calls per second or 5,000 calls per day.

Can I manage user access with this API?

Conductor has a separate API to help you with user management. You can learn more in the Conductor User Management API article.

From where is data in Content Guidance sourced and how frequently is it refreshed?

Conductor gathers search engine result data in Content Guidance from our data partner Semrush. Semrush refreshes this data as frequently as daily and no less frequently than monthly.

However, each time you perform a query, Conductor crawls the pages identified in the search engine results and generates insights on-demand, regardless of when Semrush last refreshed that result data.

What is the Health Check score?

The Health Check score—a figure between 0 and 100—indicates how prepared a page is to achieve high visibility in organic search results. A high score means a page is more likely to rank well.

The exact calculation for the Health Check score is proprietary. However, Conductor uses the following factors related to a page's content and on-page elements to calculate the figure:

• Canonical
• Title
• Meta Description
• Headings
• Hreflang
• HTTPS
• Image alt
• Links
• SItemap
• URL
• Page Speed

What are Question insights in Content Guidance?

Question insights give you an idea of how other top-ranking pages use (or don't use) the relevant questions your audience frequently asks about the topic you explored with Content Guidance.

Conductor gathers question insights from the People Also Ask results that appear for relevant searches and from other questions posed in some header tags found on the top-ranking pages.

You can use these insights to better ask and answer the most relevant questions your audience asks when they search about the topic.

Language Support

Conductor supports Question insights for all the languages it supports for Content Guidance.

Where does Content Guidance pull meta descriptions from: Google SERPs or page HTML?

In Content Guidance, Conductor always uses the meta description that appears in the HTML of the page in question.

However, there may be times when Google customizes what appears in SERPs under the page's title, in place of a page's HTML meta description. Even in this case, knowing the HTML meta description is still important because of its value as a ranking signal to Google.

For which languages do keyword-related insights appear in Content Guidance?

Conductor supports all the languages for Content Guidance that it does for other discovery tools in the platform, with the exception that Conductor supports only English for Readability insights and Health Check and Content Length insights are language-agnostic.

Note, however, that you may notice higher-quality insights when exploring the following types of keyword-related insights in languages listed below:

Keyword-related Insights:

• Related keywords
• Title tags
• Meta descriptions
• Header tags (h1-h3)
• Image alt and title tags
• Body copy
• Questions

Languages with highest-quality keyword insights:

• Arabic
• English
• Danish
• Dutch
• French
• Finnish
• German
• Greek
• Han (Traditional)
• Hungarian
• Indonesian
• Italian
• Japanese
• Korean
• Norwegian
• Portuguese
• Romanian
• Russian
• Spanish
• Swedish
• Turkish
• Ukrainian

How does Conductor measure potential cannibalization?

For topic-only queries, Content Guidance discovers any pages on your site that ranks in the top 100 positions for the same keyword.

For topic and page queries, Content Guidance discovers any other pages on your site that rank in the top 100 positions for the same keyword

What is schema markup and how does Conductor support it in Content Guidance

What Is Schema Markup?

Schema markup is snippets of HTML code you can add to a page to help search engines better understand your content’s structure—rather than requiring the search engine to deduce this on its own. Schema markup can also help make it easier for search engines to parse your content for rich search result types. Note, however, that it does not guarantee that your page will be shown as a rich result type.                 

What Support Does Conductor Provide in Content Guidance?

Review the schema types listed below and find links to Google and schema.org content about these types.

Article

Adding Article structured data to your news, blog, and sports article page can improve how your page appears in search results.

Link to Google's schema documentation

Book

Book structured data lets users quickly buy or borrow books directly from search results.

Link to Google's schema documentation

Breadcrumb

A Breadcrumb trail on a page indicates the page's position in the site hierarchy, and it may help users understand and explore a site effectively.

Link to Google's schema documentation

Carousel

A Carousel is a list-like rich result that people can swipe through on mobile devices. It displays multiple cards from the same site.

Link to Google's schema documentation

Course

You can mark up your Course lists with structured data so prospective students find you in search.

Link to Google's schema documentation

Event

The Event experience makes it easier for people to discover and learn about events through search results or Google Maps.

Link to Google's schema documentation

FAQ Page

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic.

Link to Google's schema documentation

Image

Image may appear with a “Licensable” badge on the image thumbnails in Google Images when you specify license information for the images on your website.

Link to Google's schema documentation

Job Posting

Adding structured data for Job Postings enables the page to appear in a special Jobs experience in search results.

Link to Google's schema documentation

How-to

A How-to walks users through a set of steps to successfully complete a task, and can feature video, images, and text.

Link to Google's schema documentation

Local Business

With Local Business data, you can tell Google about your business hours, different departments within a business, reviews for your business, and more.

Link to Google's schema documentation

Offer

To show price decreases on your products, add an Offer to your Product structured data.

Link to Google's schema documentation

Organization

Organization structured data is used for organizations that people don't physically visit. It shows an organization’s logo, website address, social media profiles, and contact information.

Link to schema.org's documentation

Person

The Person schema type describes a person. It's often used in relation to defining an author of an article using the Author schema type, but can also be used to describe a person's role within an organization.

Link to schema.org's documentation

Products

Users can see Product price, availability, and review ratings in search results.

Link to Google's schema documentation

Q&A Page

Q&A pages contain data in a question and answer format, which is one question followed by its answers.

Link to Google's schema documentation

Recipe

Recipe structured data can provide information such as reviewer ratings, cooking and preparation times, and nutrition information.

Link to Google's schema documentation

Review

A Review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers

Link to Google's schema documentation

Sitelinks Search Box

Sitelinks Search Box structured data may show a search box scoped to your website.

Link to Google's schema documentation

Subscription and paywalled content

This structured data helps Google differentiate paywalled content from the practice of cloaking, which violates our guidelines.

Link to Google's schema documentation

Video Object

Videos can appear in Google search results, video search results, Google Images, and Google Discover.

Link to Google's schema documentation

How long is a Conductor Website Monitoring trial?

Trials run 30 days.

Why can't I start a trial?

If you are a Read-only user in Conductor, you'll need to reach out to a Standard or Admin user on your account. You can read more about user types in this FAQ.

How do I manage the users in my Conductor Website Monitoring account?

You can add, remove, or change user permissions for Conductor Website Monitoring from Conductor Intelligence's User Management activity. Editing users' email settings can still be configured in Conductor Website Monitoring.

Our organization uses multiple Conductor Intelligence accounts. How many Conductor Website Monitoring accounts will we need?

Just one! Conductor connects all of our customers' accounts to a single Conductor Website Monitoring account to streamline their experience between applications.

What and how much data can I see with Explorer?

Site Reports

• The At a Glance tab includes all the data for the entered domain, subdomain, subfolder, or page that our data provider Semrush has available.
• The Keywords tab includes:
  • For the current month, a sample of up to 10,000 keywords (determined by top monthly search volume)—or the full data set up to 2,000,000 keywords by request and depending on custom pricing—for any domains, subdomains, subfolders, and pages.
    
  • For previous months, up to 13 months of historical data. By default, you'll see a sample of up to 10,000 keywords (determined by top monthly search volume). However, if you are comparing months during which you requested the full data set (up to 2,000,000 as described above), you will see all that previously requested data in comparison.

Topic Reports

• View and export up to 1,000 results for any keyword phrase.
• Review historical data up to:
  • 12 months for monthly search volume
  • 30 days for social mentions
  • 3 years for seasonality insights

Why does Explorer's Domain reports say my domain ranks for more keywords than the number of keywords that appear in the report?

The number that appears at the top-left of the keywords tab that says "this domain ranked for [#] of keywords..." refers to the number of times your domain appears in search results.

The number that appears to the top-right that says "Showing [#] Keywords" refers to the number of distinct keywords your site ranks for.

Your site can appear in a SERP multiple times—this is especially common for branded terms—so you’re likely to see the number on the left be higher than the number of distinct keywords (on the right) your site ranks for.

From which search engines are Questions drawn in Explorer reports?

You can filter keyword-based results in Explorer reports to find "Question"-relevant keywords that include words like: "who", "what", "when", "where", "best", etc. This can help you identify keyword searches you might want to target for Answer Box results.

This filter is available in all search engines that use the following languages:

• Dutch
• English
• French
• German
• Italian
• Portuguese
• Spanish

How does the Explorer report define what early- and late-stage topics are?

In the Explorer report, to determine whether a stage is "early", Conductor looks for search phrases listed below. Suggested keywords that do not match a term like these are considered "late". Note that this data is limited to English-language contexts:

101, about, advantage, advice, analysis, analyze, answer, archive, article, assess, best, brand, brief, career, catalog, checklist, comment, companies, company, compare, comparison, condition, contrast, coverage, data, definition, description, designer, detail, direction, directory, document, dossier, download, employ, evidence, example, explain, explained, explaining, explanation, facts, feature, finest, firm, first, forum, gear, guidance, guide, help, hire, hiring, how, idea, improve, improving, index, info, information, ingredient, instruction, interpretation, inventory, job, knowledge, latest, leading, learn, lesson, list, location, long term, long-term, manufacturer, meaning, menu, model, myself, narrative, need, newest, news, opinion, outstanding, pdf, perfect, pictures, platform, policies, policy, ppt, premium, presentation, product, profession, program, proposal, provider, quality, rating, recent, recommendation, reference, report, review, series, service, short term, short-term, site, slide, software, specification, specs, statement, study, suggest, summary, support, system, table, technology, testimony, tip, tool, top, topp, training, tutorial, type, versus, video, videos, vocation, want, warning, website, what, when, where, white paper, who, why, without

Are keyword results in Explorer specific to a web property you track in Conductor?

No, the same topic results in the Explorer report would appear for any web property for a given topic or URL. However, results do depend on the search engine context you are currently viewing. For example, you can expect different results for Google US from the results for Google Canada.

Why don't keywords I track with Conductor appear in Explorer as tracked?

When you track a keyword with Conductor—and that keyword appears in Explorer's results—you'll see it hyperlinked so you can jump to the Keyword Details: Visibility report.

By default, the first web property you track with Conductor Intelligence will be the web property for which you will see linked keywords. If you are exploring keywords in search contexts that don't match that default web property, they won't appear as linked. However, you can configure the default web property in your user profile. 

Note also that because Explorer represents country-level and desktop-specific keyword data, only keywords you track at the country level and on desktop appear as hyperlinked, even if you track them in more specific locations or on other devices.

Where does Conductor source its Cost per Click (CPC) data?

Conductor gathers CPC data through its partnership with Semrush.

Why do some topics and sites not have results?

Results for topic queries are limited to the data we receive from Semrush's search index. Semrush doesn't provide every possible query, so Conductor cannot always include suggestions for every explored term (especially for some specialty terms and long-tail phrases) nor for every page (especially pages with low traffic).

If no results are available for a common phrase, try searching for another version of the phrase such as the:

• Plural form (if the phrase is singular). For example, "credit cards" instead of "credit card".
• Singular form (if the phrase is plural). For example, "credit card" instead of "credit cards".
• Root word (if there is a prefix or suffix). For example, "doodle" instead of "doodler".

Why doesn't the Monthly Search Interest trend always include the months for the data in the chart?

We gather data you see in the Monthly Search Interest widget on Topic Overview from two different sources. One source includes the specific month with data while the other does not.

Regardless of data source, the chart always shows the most recent 12, full months of data we receive from our data providers. The data point for the most recent month will appear on the far right.

Which languages can I see Sentiment data for in Explorer's Topic Overview reports?

Conductor's data partner Talkwalker provides Sentiment data for the following 24 languages:

• Albanian
• Arabic
• Chinese
• Croatian
• Czech
• Danish
• Dutch
• English
• Finnish
• Flemish
• French
• German
• Hungarian
• Italian
• Korean
• Malay
• Norwegian
• Polish
• Portuguese
• Russian
• Slovak
• Spanish
• Swedish
• Turkish

When I enter a topic, widgets in the Overview tab say "No historical data available for this topic". Why?

For the Overview tab in Topic reports, Conductor makes live requests to various data providers. Therefore, there might be a different root cause if no data appears in each widget, and appears with the "No historical data available for this topic" message.

Two common reasons that might result in this message include:

• The data provider has no data for the topic. In this case, Conductor can't and won't show data for the topic until the data provider has the data to send for the request.
• The data provider cannot provide data for a live call, because they limit the number of times Conductor users can make requests for the data. In this case, consider waiting a minute and then refresh your browser. A new live request will be created for the data.

Is there a limit to the number of topic I can research at once?

For most languages, the number is about 50. Note that the actual number of topics you can enter depends on a variety of technical processes that happen in the background. One noteworthy example is language. Some languages require encoding in Conductor's backend that results in less space for topic generation. In the event you run into issues, consider reducing the total number of topics you are researching at once.  

How do I filter for (or filter out) branded terms?

As you are researching keywords in Explorer, you can refine the results to focus on specific words or phrases. This can be particularly useful to filter out your branded keywords or to filter to include only branded keywords.

To do this, just use the Keywords Containing filter to adjust the results in the table of keyword.

And remember, if you use the same filter regularly, you can create a saved filter for you and your team to reuse.

Why filter out branded keywords?

You might filter out branded keywords to:

• Identify opportunities to engage with audiences who might not be familiar with your brand.
• Understand how people think about your the kinds of products and services you offer in general—separate from how they feel about your specific products and services.

Why filter to show only branded keywords?

You might want to focus only on branded keywords if you want to investigate the language your audience uses when then are searching for your products and services.

How do I focus my research in Explorer on my tracked keywords?

As you are researching keywords in Explorer, you can refine the results to focus on specific words or phrases. This can be particularly useful to filter to see only the keywords you track with Conductor Intelligence or only the keywords you do not track.

To do this, you can use the Tracking filter to select which keywords you want to see Explorer’s data for.

Keep in mind that, depending on the report you are reviewing in Explorer, this filter might appear under More Filters!

Why filter for only tracked keywords?

You might want to research only tracked keywords if you want to focus on the keywords you've already established as important for your organization's online visibility.

Why filter for only untracked keywords?

You might want to research only untracked keywords if you want to focus on discovering new topics you aren’t already aware of—and which might be valuable keywords to target with content.

Not seeing keywords appearing as tracked?

Review the Why don't keywords I track with Conductor appear in Explorer as tracked? FAQ for more information.

Why don't I have any recent Insight Stream updates for one of my web properties?

Insight Stream only publishes new stories when Conductor detects the changes that each story reflects. If there haven't been changes in your rankings, market share, or whichever metric you are hoping to see new insights for, you won't see them unless changes occur in the data.

Why don't I see Insights in my Insight Stream, even though I have tracked web properties and keywords?

What is the difference between the Keyword Export tab and the Expanded Keywords Export tab in the export from the Keywords report?

The Keyword Export tab includes only the highest-ranking URL for each keyword.

The Expanded Keyword Export tab includes all ranking URLs for each keyword.

Why don't I see all of my tracked keywords in the Keywords report?

The table in the Keywords report shows up to 500 keywords at a time. To see more—or all —your keywords you can export this data to a Microsoft Excel file.

Why are the bars in the "Your Visibility Over Time" bar graph different heights?

By default, each time period is a represented with a bar, and each bar represents the total number the keywords you track. The total number of keywords you track can change from time period to time period, so you'll see different heights over time.

If you want, you can select the View Chart in Percentages check box to compare visibility zone percentages over time. Because the total percentage for each time period will always be 100%, you'll always have the same height on each bar in the graph.

What does the Volatility metric measure in the Keyword Details: Rank Trends report?

To calculate the volatility metric in the Keyword Details: Rank Trends report, Conductor looks at all of the rankings during the reported time period. Then, Conductor calculates a "line of best fit", and depending on the slope, will report whether your visibility is Consistent, Downward, Upward, or Volatile. 

How does Live Editor work?

When someone visits a page you've edited with Conductor's Live Editor, the unique JavaScript tag uses JavaScript to overwrite the elements you've changed as the browser renders the page. This is done without rewriting or affecting the page's HTML. For tags edited with Live Editor, the JavaScript simply takes precedence on the rendered page, regardless of the HTML determined by your content management system (CMS).

Note that in most cases this behavior creates a discrepancy between what appears in the browser and what appears in your CMS. Consider using the ensuing performance of the page after the Live Editor changes to convince the stakeholder or team responsible for making changes in your CMS that the edit you made should be made in the CMS as well. Doing so can help prove the value of your optimizations and align your Live Editor changes with your organization's CMS.

What HTML elements can I edit with Live Editor?

With Conductor's Live Editor feature, you can edit the following on-page elements:

• Title tag
• Meta description
• Header tags
• Image alt tags

If you are interested in editing other elements in your content, send your ideas to feedback@conductor.com.

Will the Live Editor JavaScript tag slow page load times?

No. The JavaScript tag Live Editor uses loads asynchronously, so page load times are unaffected.

Does Live Editor work with React and Angular?

Yes, Live Editor works with modern platforms like React and Angular.

What happens to my Live Editor changes if my organization leaves Conductor?

Conductor can provide you with an export of all the changes you've made with Live Editor, so you can make sure each edit can be re-created in your organization's CMS.

What IP addresses does Conductor use when Live Editor crawls my site?

Conductor uses the IP addresses listed below to crawl sites for Live Editor. If your organization maintains an allow list, they will need to allow the following IP addresses:

• 34.200.122.57/32
• 34.195.16.0/32
• 52.0.17.180/32
• 162.246.178.1/32
• 162.246.178.2/32
• 162.246.178.3/32 

What is Market Share?

Market Share in Conductor reflects the percentage of results that brands own across the search engine results pages for your tracked keywords. In the report, you can determine whether to see market share data across:

• The top position on your tracked keywords SERPs.
• The top 5 positions on your tracked keywords SERPs.
• The top 10 positions on your tracked keywords SERPs.

You can also determine whether to see weighted or non-weighted market share data.

What is the difference between Not Weighted and Weighted market share?

The short answer

Weighted market share takes each keyword's search volume into account. Keywords with greater search volumes reflect a greater market share.

Not Weighted market share does not take search volume into account. This means that it gives the same value to all keywords regardless of search volume.

Are you the technical type? Here's how we calculate these values:

Not Weighted	= TA divided by TP
Weighted	= MSVA divided by the sum of (RP x MSVS) for each relevant keyword

Calculation definitions

TA	Total Appearances Total appearances of a web property in reported positions for all relevant keywords*
RP	Reported Positions per Relevant Keyword* Number of available positions for a web preperty to potentially rank for a keyword. If you set the report to show the Top 1 or Top 5, the RP is 1 or 5, respectively.
TP	Total Positions Total possible reported positions for all relevant keywords* (RP x number of keywords)
MSVA	Monthly Search Volume for Appearances Total monthly search volume of relevant keywords* that had appearances in the top positions for this web property
MSVS	Monthly Search Volume per Relevant Keyword Monthly search volume of each, individual keyword*

*Relevant keyword:
Tracked keywords appearing in the report, based on chosen filters (rank type, location/device, keyword group, date)

Why choose one over the other?

Weighted values provide a holistic view of market share because they better reflect the actual total visibility of all the results that appear on each search engine results page generated for each keyword you are reporting on.

However, you might choose Not Weighted if you want to report on long-tail or highly specific search terms together with head terms or more general keywords because the outsized visibility of the head terms will overshadow your performance for the long-tail terms. You might be winning market share against your competitors for those low-volume terms, but it could be lost in the "noise" created by your performance for the high-volume keywords.

Search volume means an added dimension for understanding your market share

The denominator for both types of market share determines the universe of possible positions you our your competition could own. We use Reported Positions (RP) to determine this denominator for both market share calculations:

• In Not Weighted market share, the denominator is the two-dimensional variable Total Positions, which we calculate: RP x (number of relevant keywords*)
• In Weighted market share, we add a dimension by multiplying RP by the monthly search volume for all your keywords (MSV_S). Then Conductor sums up these products of each keyword. This provides the whole universe of SERP positions in which your content could possibly appear.

The numerator for both types of market share indicates the specific positions your organization owns from the universe defined by the denominator (as explained above):

• In Not Weighted market share, the numerator is straightforward: Total Appearances. It is a simple sum of whether your content appeared for a relevant keyword*.
• In Weighted market share—like with the denominator—we add a dimension in the form of monthly search volume. Instead of just accounting for whether it appeared in a SERP, we sum the total monthly search volume for all of your appearances for relevant keywords*.

With the monthly search volume providing this extra dimensionality to your data, you can see the added depth it provides—and better understand your true visibility each time someone searches for a keyword you track.

Examples

Example 1

You filter the Market Share to report to show market share on the Top 5 results for your "Fruit" keyword group, which includes the following keywords:

Keyword	MSVS
Pear	1000
Orange	5000
Apple	20000

Your content appears in the Top 5 positions for "Pear" and for "Orange". However, you do not appear in the Top 5 positions for "Apple". As a result, your performance on these keywords is as follows:

TA	2	Your content appears 2 times for the relevant keywords: once for "Pear" and once for "Orange".
TP	15	For each of the 3 keywords in the keyword group, there are 5 potential positions. 3 x 5 = 15
MSVA	6000	For your 2 appearances, you have a monthly search volume of 6000. 1000 for "Pear" and 5000 for "Orange".
RP	Pear = 5 Orange = 5 Apple = 5	Because you are reporting on the Top 5 positions, there are always 5 reported positions for each keyword.
MSVS	Pear = 1000 Orange = 5000 Apple = 20000	Each of the keyword's monthly search volume as listed above.

As a result of the factors shown above, here's how we calculate market shares:

Not Weighted	TA divided by TP	=>	2 divided by 15	= 13%
Weighted	MSVA divided by the sum of products of each relevant keyword's RP and MSVS	=>	6000 divided by [(5 x 1000) + (5 x 5000) + (5 x 20000)]	= 5%

Example 2

You filter the Market Share to report to show market share in the Top 10 results for your "Fruit" keyword group, which includes the following keywords:

Keyword	MSVS
Pear	1000
Orange	5000
Apple	20000

Your content appears once in the Top 10 results for "Pear", "Orange", and "Apple". As a result, your performance on these keywords is as follows:

TA	3	Your content appears 3 times in the relevant keywords: once for "Pear", once for "Orange", and once for "Apple".
TP	30	Based on the sum of RP for each keyword: 10 + 10 + 10
MSVA	26000	For your 3 appearances, you have a monthly search volume of 26000. 1000 for "Pear", 5000 for "Orange", and 20000 for "Apple".
RP	Pear = 10 Orange = 10 Apple = 10	Because you are reporting on the Top 10 positions, there are always 10 reported positions for each keyword.
MSVS	Pear = 1000 Orange = 5000 Apple = 20000	Each for the keyword's monthly search volume as listed above.

As a result of the factors shown above, here's how we calculate market shares:

Not Weighted	TA divided by TP	=>	3 divided by 30	= 10%
Weighted	MSVA divided by the sum of products of each relevant keyword's RP and MSVS	=>	26000 divided by [(10 x 1000) + (10 x 5000) + (10 x 20000)]	= 10%

Why is "Carousel" listed as a web property owning market share?

Because of the way Google publishes carousel result types, Conductor cannot always designate a web property as the owner of the market share associated for those results. Rather than simply ignoring these results (because they do take up market share in the SERP), we show this as belonging to an aggregated "Carousel" property so you can understand the impact of those results on your—and and you competitors—market share.

Can I see aggregated market share data for more than one time period in the pie chart?

No. The pie chart only ever shows the most recent time period reflected in the report. This also means that when added as a widget to a Workspace, the pie chart may only show a Time interval of 1 week.

Why are there two Page Details reports for the same page on my site?

Conductor uses a page's URL to determine whether to publish a Page Details report. If there are differences in URLs that direct users to the same page, and Conductor discovers both versions of the URL—whether through your analytics integration or through its SERP collection—you will see multiple Page Details reports.

There are few common reasons you might see two Page Details reports for the same page on your website: 

Analytics vs. SERP Data

Conductor may discover a page on your site through your integrated analytics provider, and then find the same page ranking on search results. If these pages don’t have precisely the same URL (for example, one has a www subdomain and the other does not), Conductor will show a Page Details report for your analytics-discovered page and another report for your SERP-discovered page.

Make sure your analytics setup is configured to report on the pages that rank on results pages.

Capitalization

Conductor takes case into account when analyzing a URL reported through a web analytics integration. For example, Conductor considers https://www.abc.com/learning-center and https://www.abc.com/Learning-Center to be separate URLs because of the difference in capitalization.

Default Protocol

If you have set your default protocol to either HTTP or HTTPS in your integrated Google Analytics profile, but URLs with the opposite protocol are ranking in organic search, Conductor discovers both and shows a Page Details report for each.

Refer to the Why doesn't the protocol I use for my pages match what appears in Conductor? FAQ for instructions about resetting your default protocol in your analytics profile.

What kinds of keyword data appear in the Page Details report?

Conductor discovers any keyword for which your page appears in search results. You can track your most important keywords with Conductor to view the most robust level of keyword data. When available, Conductor will also combine other keyword data sources to present the most comprehensive view of your page's performance in search results.

Why don't I see some data for certain keywords in the keyword table on the Page Details report?

Because the table reports on both tracked and untracked keywords, not all columns have data available for one or the other type of keyword. Where Conductor has data available to publish, you'll see it in the table. 

Why doesn't GSC data for keywords in Page Details match what I see in Pages or in GSC?

Data from Google Search Console in Page Details appears for the keywords your page ranks for.

• In Page Details, Conductor associates keyword data with the user's location and device.
• In Pages, Conductor aggregates all GSC data associated with a given page, across all locations and devices.
• In Google Search Console, Google aggregates data for keywords across all locations and devices.

As a result, you might see different totals appear:

• For pages, between the Pages and Page Details report.
• For keywords, between Google Search Console and the Page Details report.

When is new data published from Google Search Console?

Conductor publishes data daily from Google Search Console when it becomes available—usually four days after the day occurs. For example, data for September 1 is published on September 5, data for September 2 is published on September 6, et cetera.

Why don’t totals in the Paid vs Organic chart match the summary bar?

In the Pages report, you might notice a difference between the totals shown in the Paid vs Organic chart and the values shown in the summary bar above the chart.

There are a few reasons that this might occur, but they all have the same root cause: the data in the Paid vs Organic chart comes from the domain-level data sent from your analytics provider whereas the data in the summary bar is aggregated from all the page-level data sent from your analytics provider. See below for a few common reasons why these sources may yield different totals.

Your domain-level data exceeds the number of pages you report on with Conductor

Because the Paid vs Organic chart reflects domain-level data, it will show all your domain's organic performance—not just the top 10,000 (or 100,000, if upgraded). As a result, data in the summary bar —which represents the aggregate activity from just the pages you report on with Conductor—may be different.

Filters or segments

You may have segmentation or filtering configured within your integrated analytics profile that limits the page-level data being sent to Conductor. Because the domain-level data is sent separately and is not limited by those filters or segments, it may represent a larger universe of data than the aggregated page-level data.

Sampling

Your analytics data may represent a sample of the full activity occurring on your site. As a result, there may be differences between sampled domain-level and the aggregated page-level data.

Why don't Clicks from Google Search Console match my Sessions from integrated Analytics?

You can expect Clicks measured by Google Search Console and Sessions measured by your analytics provider record to be different. Not every Click will yield a new Session for a number of technical reasons determined by your analytics provider. Additionally, as a metric integrated from your analytics provider, new Sessions data is published on a weekly cadence. Google Search Console data is published as soon as Conductor receives it from Google Search Console.

When is new data published from Google Search Console?

Conductor publishes data daily from Google Search Console when it becomes available—usually four days after the day occurs. For example, data for September 1 is published on September 5, data for September 2 is published on September 6, et cetera.

Why don't I see data from my active Paid campaign in the Paid vs Organic chart in Pages?

To see Paid data in the Paid vs Organic chart in Pages, you must have set up your Paid campaigns with tracking codes to differentiate paid traffic from other traffic sources.

If you have set up Paid detection and assigned tracking codes to your Paid campaign and do not see this data in the Paid vs Organic chart, submit a ticket to Conductor Support, who can help you troubleshoot this further.

Why don't I see certain integrated metrics in the Summary Bar?

Certain unique metrics, such as Unique Visitor, cannot be accurately aggregated and depicted in the summary bar and line graph because of the nature of unique data.

Consider that a Unique Visitor from one time period may be the same Unique Visitor from another time period. If you choose to report on both of those time periods in Pages, Conductor has no way to prevent double-counting the Unique Visitor from the aggregated totals, thereby losing the value of the Unique Visitor metric.

As a result, Conductor does not show these metrics in the Summary Bar. However, you can see the metrics in the table below.

It’s a new month, why can’t I see new monthly analytics data in the Paid vs Organic chart in the Pages report?

Was the last day of the previous month a Sunday? If so, you'll need to wait a week until Conductor has time to crunch the numbers for that last date.

Once the time period containing that last day of the previous month ends, analytics data appears in the Paid vs Organic chart in the Pages report for that month. 

Why don't I see data for web properties I track in Conductor in the Paid and Organic Optimizer?

Conductor integrates data from Semrush to provide up to 1,000 keywords for each domain in Paid and Organic Optimizer. Data is available only for your web properties or your comparison web properties if the associated paid data was found and provided by Semrush. If Semrush does not find that data, it is likely your web properties or your comparison web properties are not bidding for any of the terms shown in the Paid and Organic Optimizer.

Also note that Semrush does not track the entire universe of search results. It is possible they do not have information for certain contents' paid data. Moreover, Semrush's data collection may depend on keyword search volume and paid campaign settings like geolocation, ad delivery method, and other individual factors.

Can I export data from the table in Paid & Organic Optimizer?

No, you can't export the data into a .xlsx or a .csv file like you can in other reports in Conductor. However, you can add the table to a Workspace and share it with other Conductor users or export that Workspace to a PDF file you can share with any stakeholder.

To maximize the data you can share, be sure to show as many rows as possible in the table before adding it to the Workspace. (You can set the table to show up to 100 rows.)

What do the numbers next to options in the Select a Web Property menu reflect?

The number shown in the menu reflects the number of results that rank for your tracked keywords for which that Top Ranker or Comparison Web Property appears.

Remember, for your Comparison Web Properties, this is the number of appearances in the top 100 results. For Top Rankers, this is the number of appearances in the top 10 results.

Why do values in the Number of Results column in the Market Share report differ from the related number of ranking keywords in the Rank Comparisons report?

When you click the View Ranks link in the Rank Comparisons column for content appearing in the Market Share report table, Conductor jumps you to the Rank Comparisons report, filtered to show that content and the relevant ranking keywords.

You might notice that the number of results that appear in the Market Share report don't necessarily match the total number of keywords that appear in the Rank Comparisons report. This difference occurs because the content you are reporting on can have multiple results on a SERP for a particular keyword.

How many Top Rankers can I choose from in Rank Comparisons?

Conductor displays the top 100 domains that rank for your tracked keywords during the time period you report on in Rank Comparisons.

Why don't I see all of the web properties I configured as comparison web properties as options in Rank Comparisons?

The web properties that make up your comparison web properties appear as an option in Rank Comparisons only if they rank for at least one of your tracked keywords.

What are recommendations in Conductor?

Recommendations are actions you can take to optimize on-page issues on your site to improve.

Why don't I see recommendations in the Recommendations report?

Conductor generates recommendations for only keywords tracked on desktop. If you track only mobile, you won't see recommendations in the report.

Additionally, Conductor cannot generate keyword-related recommendations for keywords that use non-Latin characters. As a result, recommendations related to keyword usage do not appear for keywords that include Arabic, Cyrillic, and other non-Latin characters.

When will Recommendations reflect the on-page changes I make?

For Recommendations to reflect on-page changes:

1. Google needs to index and display your pages with updated metadata.
2. Conductor collects the search engine results page with your updated metadata.

After Conductor next publishes data, the Recommendations table will be up-to-date.

This process can take two to three weeks.

I recently created an account in Conductor. Why don’t recommendations appear?

It takes roughly two to three weeks for Conductor to collect HTML from and generate recommendations for content you add to Conductor. After that time you can expect to see recommendations for that content.

Why isn't data from one of my subdomains showing up in Search Console Analytics?

In your Google Search Console account, if you have added your domain as a "URL-prefix property", you won't see data from any subdomains in neither your Google Search Console reports nor in Search Console Analytics.

You'll need to add your domain as a "Domain property" to have Google include all of your relevant subdomains (which are then sent through to Conductor).

For information on configuring new properties in Google Search Console, refer to this page on Google's Search Console Help site.

Why does it look like my Google Search Console metrics fell dramatically during the current time period?

Is the date picker in the Search Console Analytics report set to show your data at a Daily or Weekly frequency?

If the date picker is set to report Weekly, you may see a drop-off in your metrics depending on how many days are included in the current week's total. This occurs because though you are reporting on data at a weekly cadence, Conductor continues to receive data daily from your Google Search Console account. The total shown for the current week represents the days already received from Google Search Console.

If the date picker is set to report Daily, consider investigating your site's technical health to be sure it doesn't have a critical issue.

How does Conductor determine the order of keywords in Search Console Analytics' Engagement Explorer table?

Keywords in this table represent up to the 25,000 keywords sent by Google for your Google Search Console-integrated web property, sorted by number of clicks.

Why can't I add device-specific keywords directly from the Engagement Explorer table in Search Console Analytics?

Because of the nature of mobile devices, configuring smartphone- or tablet-specific keywords in Conductor requires a city-level location. Google does not provide us with the data to determine the specific locations of the device data they provide through this integration, so adding keywords directly from the Engagement Explorer table in Search Console Analytics is not possible.

You can add these keywords individually or with a bulk update.

When is new data published from Google Search Console?

Conductor publishes data daily from Google Search Console when it becomes available—usually four days after the day occurs. For example, data for September 1 is published on September 5, data for September 2 is published on September 6, et cetera.

How does Conductor determine which keywords appear in the Engagement Explorer quick filters?

Each quick filter in Engagement Explorer of the Search Console Analytics report has its own parameters based on click-through rates (CTR) and impressions. Remember that the searches and the percentiles described below reflect the data from the domain you integrated with your Google Search Console (GSC) account.

Big Wins

Keywords performing in the 70th percentile or greater in CTR relative to all your searches appearing in GSCKeywords performing in the 50th percentile or greater in impressions relative to all your searches appearing in GSC

Targeted Wins

Keywords performing in the 70th percentile or greater in CTR relative to all your keywords appearing in GSCKeywords performing between the 30th and 50th percentiles in impressions relative to all your keywords appearing in GSC

Big Opportunities

Keywords performing between the 50th and 70th percentiles in CTR relative to all your keywords appearing in GSCKeywords performing in the 50th percentile or greater relative to all your keywords appearing in GSC

Targeted Opportunities

Keywords performing between the 50th and 70th percentiles in CTR relative to all your keywords appearing in GSCKeywords performing between the 30th and 50th percentiles in impressions relative to all your keywords appearing in GSC

High Risk - High Reward

Keywords performing between the 30th and 50th percentiles in CTR relative to all your keywords appearing in GSCKeywords performing in the 70th percentile or greater in impressions relative to all your keywords appearing in GSC

What are some best practices for creating Workspaces?

• Make your titles descriptive. When you've built many Workspaces, it can be difficult to distinguish between them and know what each contains by looking at a list. The more descriptive you are, the easier it will be.
• Use a Report Builder to quickly create relevant Workspaces for specific stakeholders to communicate how your work impacts their area of the business. Use these Workspaces to customize their experience and increase their engagement.
• Establish naming conventions with all stakeholders who create, use, and edit Workspaces. The more consistency you have throughout, the better off you'll be.
• When adding particularly wide widgets to a Workspace, consider removing unnecessary columns showing fewer weeks. This will help viewing the data in the Workspace.
• Consider the types of widgets you are adding to a Workspace and evaluate whether the Workspace would be best displayed as a single column or two column format.

How many widgets can I add to a Workspace?

You can add up to 50 widgets to a Workspace.

Why is my Workspace timing out?

If a Workspace exceeds a certain size, it can experience a time-out when you attempt to export it or when Conductor attempts to deliver it. Unfortunately, there is no way to determine the exact point at which a Workspace is too large to export. However, widgets with the following traits are considered too large:

• Widgets with tables that include over 50 rows of data.
• Widgets that reference data over a large period of time, such as 20 weeks or more. 

If your Workspace is times out, we recommend splitting your Workspace into smaller reports. To do this you can copy your original Workspace and remove the relevant widgets from each. Doing so allows you to have two parts of the Workspace with widgets equally distributed among each part.

Why can’t I export my Workspace as a PDF?

You can export Workspaces only if all widgets in the constituent widgets can display data. Widgets with incomplete data can include:

• Custom widgets that reference images that are no longer accessible.
• Widgets that reference keyword groups or page groups that no longer exist.
• Widgets that reference data from an analytics integration. If an integration is no longer active, Conductor cannot retrieve data and thus we are not able to display data.

Why haven’t I received my scheduled report?

Conductor sends scheduled reports in batches throughout the day you've scheduled the report to be sent. If you don't receive the report right away, it's likely your report will be included in a later delivery.

If your report has not been delivered, you can export the Workspace as a PDF. If you cannot export the PDF, please refer to the following FAQ that provides more details: Why can’t I export my Workspace as a PDF?

Can I send a scheduled report to a person that doesn't use Conductor?

Yes. You can enter any email address in the form for setting up scheduled reports.

Why doesn't my custom widget appear in my Workspace PDF Export?

You might observe the following error message in the place of a custom widget in a Workspace PDF: "This widget is unavailable in PDF format because it exceeds the maximum size constraints. Please make it smaller or consider dividing the content across multiple widgets."

This occurs when a custom widget contains content that is too large appear within the constraints of the PDF page.

You can distribute the items in the affected custom widget into separate custom widgets until they appear in your export. The recommended maximum width and height for content is approximately 1,000 pixels.

Why doesn't the content I embedded in a widget appear in my Workspace?

Conductor might not support the type of content you embedded. Refer to the How do I embed different media into a custom widget? FAQ to find out what type of embedded content Conductor supports.

Do I need to worry about privacy based on what I enter in Writing Assistant?

Conductor currently uses OpenAI’s API to generate insights and recommendations about the content you enter into Writing Assistant. OpenAI does not use the information you enter to train their AI models, and Conductor does not share it outside of the Writing Assistant feature and its use of the OpenAI API.

You might have heard that OpenAI's ChatGPT product does use the content users enter in its interface to train its models. This is true! We want to clarify that while we use OpenAI to power Writing Assistant's AI features, it is not OpenAI's ChatGPT product, but their API. You can learn more about their privacy commitments in their API data usage policy.

Is there a character limit for in the text editor?

No. However, the AI-enhanced People Also Ask insight might not load results for long pieces of content. To avoid this issue, try to keep content in the editor around 3,000 words.

Why doesn't the imported content from the URL I entered look right?

We do our best to mimic the content on your page and present it in a way that is useful. Because the way our customers structure their websites can vary so widely, this means there are times when what appears doesn’t always capture the experience on the page.

You can use the Main page content not appearing? link above the text editor to re-import the content in a way that might improve the way the content appears in the editor.

If this alternate method still does not import the content in a way that's useful for your needs, you can always copy and paste content from your page into the text editor.

What types of content does the Content Types insight include?

The Content Types insight suggests the type of content most likely to be ranking highly in search, based on its review of the currently top-ranking content. Here are the potential content types that it chooses from:

Product/Service Page

A detailed webpage that showcases the features, benefits, and specifications of a specific product or service.

Landing Page

A focused webpage designed to convert visitors into leads or customers by highlighting a particular offer or call-to-action.

Education/Information

Content that provides valuable insights, explanations, or background on a specific topic to inform and educate the audience.

How-to Guide

A step-by-step instructional piece that teaches readers how to accomplish a specific task or solve a problem.

Blog Post

A regularly updated article that shares thoughts, opinions, or information on a particular subject, often in a conversational tone.

List-based Article

A structured piece of content that presents information in an easily digestible numbered or bulleted format.

News

Timely content that reports on current events, recent developments, or breaking stories relevant to your industry or audience.

Event

A promotional piece that provides details about an upcoming occasion, including date, time, location, and other relevant information.

FAQ

A compilation of common questions and their corresponding answers, designed to address user queries efficiently.

Local Page

A webpage tailored to a specific geographic location, featuring information about local services, products, or business details to attract and engage customers in that area.

In the event there are many different types of content ranking well for a topic, the Content Types insight will still return the content type that is the closest fit based on the patterns it detects across the top-ranking content.