You can find opportunities for content creation with the Result Types report in Conductor, which shows you visualizations of the different universal result types that appear for your tracked keywords.
This report shows you what kinds of content Google values for particular keywords. With that information you can identify opportunities to create content to compete with those universal result types.
Images showing up on the results page? Create and optimize some new infographics. Videos appearing over your traditional links? Get your video team back behind the camera.
Where to find it
Click here ↗️ or follow the path Measure > Result Types in Conductor.
Overview
Choose the data you want the page to show
Select a location and device to filter for keywords tracked in a specific location and on a specific device.
Select the date for which to review result types. This date represents the snapshot Conductor takes when it collects search data weekly.
If you want, choose keyword groups to focus on particular kinds of keywords.
Review the data in the report
In the summary bar, you can see:
- The number of keywords appearing in the table for each result type, given the location and device, date, and keyword groups you have selected.
- The number of results you own for the keywords you are reporting on.
See a trended view of the result types that appear for your tracked keywords in the Number of Keywords that have a Result Type bar chart. Use the toggle on the right to choose to see result type data for all keywords or to see your ownership of a particular result type.
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All Keywords
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Your Ownership by Result Type
In the Result Types by Keyword table, you can:
- See what result types appear in the top 10 results for a keyword. If the check mark is green (
) it means you own one of those result types. Gray (
) means you don't.
- Gray check marks without labels indicate result types that appear on the SERP but are not owned by an identifiable domain (Twitter results, for example).
- Click the down arrow (
) at the front of the row to see an expanded report for that keyword, which shows all the results types, the ranking page, and your highest-ranked result:
- See the monthly search volume for the keyword.
- Filter by result type to focus on a specific kind of content.
- Click a keyword to jump to the Keyword Details report for that keyword.
- You can use the three-dot menu next to each keyword in the table to perform a number of keyword management actions as well.