Paid and Organic Optimizer
Paid and Organic Optimizer provides keyword discovery and visibility into your paid search results and your competitors' paid search results.
Paid and Organic Optimizer shows up to 1,000 keywords for each root domain associated with your tracked web properties. Note that data is related to root domains only. Data is not specific to any subdomains or subfolders you track with Conductor—even if you select a subfolder or subdomain from the web property menu.
Where to find it
Click here ↗️ or follow the path Discover > Paid and Organic Optimizer in Conductor.
Overview
On the left, define the keywords you want to explore with the following report filters:
- Keywords: Choose whether to see all your keywords, just those you track with Conductor already, or just those you do not currently track.
- Domains: Choose up to three web properties from which you want to see paid keywords. Note that data is related to root domains only. Data is not specific to any subdomain you track with Conductor.
- Monthly Search Volume: Choose whether you want to report on keywords that receive only a certain search volume.
- Average Cost per Click: Choose whether you want to report on keywords that have a certain range of cost per click.
- Ad Position: Choose whether you want to report on keywords that result in top ad positions.
- Selected Domain's Visibility Zones (Standard Ranks): Choose whether you want to report on keywords that fall into certain result rankings using Conductor's Visibility Zones.
Review the data in the table. With this data you can:
- Analyze the keywords that do well in paid and organic results. This information can help inform where your search marketing efforts and budget might be best spent.
- Do competitive analysis for both paid campaigns and SEO. See which keywords your comparison web properties are ranking for that you aren't. If you are not managing keywords your competitors are ranking for, you might consider adding those keywords to Conductor.
- View the keywords you rank for that don't currently track in Conductor.
- Quickly add untracked keywords to Conductor. You can also add the ranking page for a keyword as the preferred URL in Conductor at the same time you add the keyword.
FAQs
Why don't I see data for web properties I track in Conductor in the Paid and Organic Optimizer?
Conductor integrates data from Semrush to provide up to 1,000 keywords for each domain in Paid and Organic Optimizer. Data is available only for your web properties or your comparison web properties if the associated paid data was found and provided by Semrush. If Semrush does not find that data, it is likely your web properties or your comparison web properties are not bidding for any of the terms shown in the Paid and Organic Optimizer.
Also note that Semrush does not track the entire universe of search results. It is possible they do not have information for certain contents' paid data. Moreover, Semrush's data collection may depend on keyword search volume and paid campaign settings like geolocation, ad delivery method, and other individual factors.
Can I export data from the table in Paid & Organic Optimizer?
No, you can't export the data into a .xlsx or a .csv file like you can in other reports in Conductor. However, you can add the table to a Workspace and share it with other Conductor users or export that Workspace to a PDF file you can share with any stakeholder.
To maximize the data you can share, be sure to show as many rows as possible in the table before adding it to the Workspace. (You can set the table to show up to 100 rows.)