Keyword Details: Visibility
The Keyword Details: Visibility page provides a detailed summary for a particular keyword. The page includes details about a keyword that gives you a holistic look at what a user experiences when they perform a search for that keyword.
Where to find it
Access the Keyword Details reports for a keyword. For example, follow the path Measure > Keywords and click a keyword listed in the table.
Overview
Choose the data you want the report to include
Choose whether you want to view your keyword's True Rank or standard rank.
If you haven't already, choose the location and device associated with the keyword you want to report on.
Choose the dates you want to report on. Choosing more than one time period lets you to view changes in rank.
Review the data in the report
Review the summary bar, which shows high-level data about this keyword and it's performance.
- Your content's highest rank for this keyword. Did not rank refers to a page that did not appear in the top 100 positions and "Not on 1st page" refers to a top ranking page that was not visible on the first page of results.
- The number of your competitors that are ranking above your content highest ranking page.
- The number of ranking results tells you how many positions are visible on the first page. For many keywords that do not display any universal results, you might see 7-10 results, but for keywords with local packs or in-depth articles, you might see more.
Review the table:
- The Results section of the table gives you information about the page, its URL and title, and result type.
- The Visibility Performance section shows you the ranks associated with the keyword you are reporting on.
Use the Universal Results section at the bottom of the report to see what universal results appear for this keyword and who ranks for them.