Supported Search Engines, Locations, and Devices FAQs
Here are some frequently asked questions about the search engines, locations, and devices on which Conductor support keyword tracking.
Which search engines and languages does Conductor support?
As of May 2024, Conductor supports collecting search data for the search engines listed below. The data drawn from these engines depends on where you access the data in Conductor:
-
Tracked keyword data appears in reports found in the Measure menu (Keywords, Keyword Groups, Market Share, etc.), and provides insight into the keywords you identify as important to your organization's search strategy.
- To learn which specific locations and devices Conductor supports tracking keywords for across each of the search engines listed below, refer to this FAQ below.
- To learn which specific locations and devices Conductor supports tracking keywords for across each of the search engines listed below, refer to this FAQ below.
-
Keyword discovery data appears in reports found in the Discover menu (Explorer, Content Guidance, etc.) and in the Keyword Details: Visibility report. Note that Baidu is available only for keyword discovery in Explorer and Keyword Details: Visibility, not for Content Guidance or Paid and Organic Optimizer.
- To learn which search engines and languages Conductor supports for question-based queries in the Explorer report, refer to this FAQ.
To download the following list of supported search engines, click here.
| Search Engine | Tracked keyword data |
Keyword discovery
data
|
| 360 (China / Chinese (Simplified)) | Available | |
| Amazon (Australia / English) | Available | |
| Amazon (Brazil / Portuguese) | Available | |
| Amazon (Canada / English) | Available | |
| Amazon (France / French) | Available | |
| Amazon (Germany / German) | Available | |
| Amazon (India / English) | Available | |
| Amazon (Italy / Italian) | Available | |
| Amazon (Japan / Japanese) | Available | |
| Amazon (Mexico / Spanish) | Available | |
| Amazon (Netherlands / Dutch) | Available | |
| Amazon (Singapore / English) | Available | |
| Amazon (Spain / Spanish) | Available | |
| Amazon (Sweden / Swedish) | Available | |
| Amazon (Turkey / Turkish) | Available | |
| Amazon (United Arab Emirates / English) | Available | |
| Amazon (United Kingdom / English) | Available | |
| Amazon (United States / English) | Available | |
| Baidu (China / Chinese (Simplified)) | Available |
Available |
| Daum (South Korea / Korean) | Available | |
| Google (Afghanistan / English) | Available | Available |
| Google (Afghanistan / Pashto) | Available | Available |
| Google (Albania / Albanian) | Available | |
| Google (Albania / English) | Available | Available |
| Google (Algeria / English) | Available | Available |
| Google (Algeria / French) | Available | Available |
| Google (Andorra / Catalan) | Available | |
| Google (Angola / English) | Available | Available |
| Google (Angola / Portuguese) | Available | Available |
| Google (Antigua and Barbuda / English) | Available | |
| Google (Argentina / English) | Available | Available |
| Google (Argentina / Spanish) | Available | Available |
| Google (Armenia / Armenian) | Available | Available |
| Google (Armenia / English) | Available | Available |
| Google (Armenia / Russian) | Available | |
| Google (Australia / English) | Available | Available |
| Google (Austria / English) | Available | Available |
| Google (Austria / German) | Available | Available |
| Google (Azerbaijan / Azerbaijani) | Available | Available |
| Google (Azerbaijan / English) | Available | Available |
| Google (Azerbaijan / Russian) | Available | Available |
| Google (Bahamas / English) | Available | Available |
| Google (Bahrain / Arabic) | Available | Available |
| Google (Bahrain / English) | Available | Available |
| Google (Bangladesh / Bengali) | Available | Available |
| Google (Bangladesh / English) | Available | Available |
| Google (Belarus / English) | Not Currently Available | Not Currently Available |
| Google (Belarus / Russian) | Not Currently Available | Not Currently Available |
| Google (Belgium / Dutch) | Available | Available |
| Google (Belgium / English) | Available | Available |
| Google (Belgium / French) | Available | Available |
| Google (Belize / English) | Available | Available |
| Google (Belize / Spanish) | Available | |
| Google (Benin / French) | Available | |
| Google (Bhutan / Dzongkha) | Available | |
| Google (Bolivia / English) | Available | Available |
| Google (Bolivia / Spanish) | Available | Available |
| Google (Bosnia / Bosnian) | Available | |
| Google (Bosnia / English) | Available | Available |
| Google (Botswana / Tswana) | Available | |
| Google (Brazil / English) | Available | Available |
| Google (Brazil / Portuguese) | Available | Available |
| Google (Brunei / Bahasa Melayu) | Available | |
| Google (Bulgaria / Bulgarian) | Available | Available |
| Google (Bulgaria / English) | Available | Available |
| Google (Burkina Faso / English) | Available | |
| Google (Burkina Faso / French) | Available | |
| Google (Cambodia / English) | Available | Available |
| Google (Cambodia / Khmer) | Available | Available |
| Google (Cameroon / English) | Available | Available |
| Google (Cameroon / French) | Available | Available |
| Google (Canada / English) | Available | Available |
| Google (Canada / French) | Available | Available |
| Google (Cape Verde / Portuguese) | Available | |
| Google (Central African Republic / English) | Available | |
| Google (Central African Republic / Sango) | Available | |
| Google (Chad / Arabic) | Available | |
| Google (Chad / French) | Available | |
| Google (Chile / English) | Available | Available |
| Google (Chile / Spanish) | Available | Available |
| Google (Colombia / English) | Available | Available |
| Google (Colombia / Spanish) | Available | Available |
| Google (Costa Rica / English) | Available | Available |
| Google (Costa Rica / Spanish) | Available | Available |
| Google (Cote d'Ivoire / French) | Available | |
| Google (Croatia / Croatian) | Available | Available |
| Google (Croatia / English) | Available | Available |
| Google (Cyprus / English) | Available | Available |
| Google (Cyprus / Greek) | Available | Available |
| Google (Czech Republic / Czech) | Available | Available |
| Google (Czech Republic / English) | Available | Available |
| Google (Czech Republic / Russian) | Available | Available |
| Google (Democratic Republic of the Congo / English) | Available | Available |
| Google (Democratic Republic of the Congo / French) | Available | Available |
| Google (Denmark / Danish) | Available | Available |
| Google (Denmark / English) | Available | Available |
| Google (Djibouti / Arabic) | Available | |
| Google (Djibouti / French) | Available | |
| Google (Dominican Republic / English) | Available | Available |
| Google (Dominican Republic / Spanish) | Available | Available |
| Google (Ecuador / English) | Available | Available |
| Google (Ecuador / Spanish) | Available | Available |
| Google (Egypt / Arabic) | Available | Available |
| Google (Egypt / English) | Available | Available |
| Google (El Salvador / English) | Available | Available |
| Google (El Salvador / Spanish) | Available | Available |
| Google (Estonia / English) | Available | Available |
| Google (Estonia / Estonian) | Available | Available |
| Google (Estonia / Russian) | Available | Available |
| Google (Ethiopia / Amharic) | Available | Available |
| Google (Ethiopia / English) | Available | Available |
| Google (Finland / English) | Available | Available |
| Google (Finland / Finnish) | Available | Available |
| Google (France / English) | Available | Available |
| Google (France / French) | Available | Available |
| Google (Gabon / French) | Available | |
| Google (Georgia / English) | Available | Available |
| Google (Georgia / Georgian) | Available | Available |
| Google (Germany / English) | Available | Available |
| Google (Germany / German) | Available | Available |
| Google (Ghana / English) | Available | Available |
| Google (Greece / English) | Available | Available |
| Google (Greece / Greek) | Available | Available |
| Google (Guatemala / English) | Available | Available |
| Google (Guatemala / Spanish) | Available | Available |
| Google (Guyana / English) | Available | Available |
| Google (Haiti / French) | Available | |
| Google (Honduras / English) | Available | Available |
| Google (Honduras / Spanish) | Available | Available |
| Google (Hong Kong / English) | Available | Available |
| Google (Hong Kong / Han (Traditional)) | Available | Available |
| Google (Hungary / English) | Available | Available |
| Google (Hungary / Hungarian) | Available | Available |
| Google (Iceland / Icelandic) | Available | |
| Google (India / English) | Available | Available |
| Google (India / Hindi) | Available | Available |
| Google (India / Marathi) | Available | Available |
| Google (India / Tamil) | Available | Available |
| Google (Indonesia / English) | Available | Available |
| Google (Indonesia / Indonesian) | Available | Available |
| Google (Iraq / Arabic) | Available | |
| Google (Iraq / English) | Available | |
| Google (Ireland / English) | Available | Available |
| Google (Israel / English) | Available | Available |
| Google (Israel / Hebrew) | Available | Available |
| Google (Italy / English) | Available | Available |
| Google (Italy / Italian) | Available | Available |
| Google (Jamaica / English) | Available | Available |
| Google (Japan / English) | Available | Available |
| Google (Japan / Japanese) | Available | Available |
| Google (Jordan / Arabic) | Available | Available |
| Google (Jordan / English) | Available | Available |
| Google (Jordan / Hebrew) | Available | Available |
| Google (Kazakhstan / English) | Available | Available |
| Google (Kazakhstan / Kazakh) | Available | Available |
| Google (Kazakhstan / Russian) | Available | Available |
| Google (Kenya / English) | Available | |
| Google (Kenya / Swahili) | Available | |
| Google (Kuwait / Arabic) | Available | Available |
| Google (Kuwait / English) | Available | Available |
| Google (Kyrgyzstan / English) | Available | |
| Google (Kyrgyzstan / Kyrgyz) | Available | |
| Google (Kyrgyzstan / Russian) | Available | |
| Google (Laos / Lao) | Available | |
| Google (Latvia / English) | Available | Available |
| Google (Latvia / Latvian) | Available | Available |
| Google (Latvia / Lithuanian) | Available | Available |
| Google (Latvia / Russian) | Available | Available |
| Google (Lebanon / Arabic) | Available | Available |
| Google (Lebanon / English) | Available | Available |
| Google (Lebanon / French) | Available | Available |
| Google (Libya / Arabic) | Available | Available |
| Google (Libya / English) | Available | Available |
| Google (Liechtenstein / German) | Available | |
| Google (Lithuania / English) | Available | Available |
| Google (Lithuania / Lithuanian) | Available | Available |
| Google (Lithuania / Russian) | Available | Available |
| Google (Luxembourg / English) | Available | |
| Google (Luxembourg / French) | Available | Available |
| Google (Luxembourg / German) | Available | Available |
| Google (Madagascar / English) | Available | Available |
| Google (Madagascar / Malagasy) | Available | Available |
| Google (Malawi / Chewa) | Available | |
| Google (Malawi / English) | Available | |
| Google (Malaysia / Bahasa Melayu) | Available | Available |
| Google (Malaysia / Chinese (Simplified)) | Available | Available |
| Google (Malaysia / English) | Available | Available |
| Google (Maldives / Dhivehi) | Available | |
| Google (Maldives / English) | Available | |
| Google (Mali / English) | Available | |
| Google (Mali / French) | Available | |
| Google (Malta / English) | Available | Available |
| Google (Malta / Maltese) | Available | Available |
| Google (Mauritius / English) | Available | Available |
| Google (Mexico / English) | Available | Available |
| Google (Mexico / Spanish) | Available | Available |
| Google (Moldova / English) | Available | Available |
| Google (Moldova / Romanian) | Available | Available |
| Google (Moldova / Russian) | Available | |
| Google (Mongolia / English) | Available | Available |
| Google (Mongolia / Mongolian) | Available | Available |
| Google (Montenegro / Montenegrin) | Available | |
| Google (Morocco / Arabic) | Available | Available |
| Google (Morocco / English) | Available | Available |
| Google (Morocco / French) | Available | Available |
| Google (Mozambique / English) | Available | Available |
| Google (Mozambique / Portuguese) | Available | Available |
| Google (Myanmar / Burmese) | Available | |
| Google (Myanmar / English) | Available | |
| Google (Namibia / English) | Available | Available |
| Google (Nepal / English) | Available | Available |
| Google (Nepal / Nepali) | Available | Available |
| Google (Netherlands / Dutch) | Available | Available |
| Google (Netherlands / English) | Available | Available |
| Google (New Zealand / English) | Available | Available |
| Google (Nicaragua / Spanish) | Available | Available |
| Google (Niger / English) | Available | |
| Google (Niger / French) | Available | |
| Google (Nigeria / English) | Available | Available |
| Google (North Macedonia / English) | Available | |
| Google (North Macedonia / Macedonian) | Available | |
| Google (Norway / English) | Available | Available |
| Google (Norway / Norwegian) | Available | Available |
| Google (Oman / Arabic) | Available | |
| Google (Pakistan / English) | Available | Available |
| Google (Pakistan / Urdu) | Available | Available |
| Google (Palestine / Arabic) | Available | |
| Google (Palestine / English) | Available | |
| Google (Panama / Spanish) | Available | |
| Google (Paraguay / Spanish) | Available | |
| Google (Peru / English) | Available | Available |
| Google (Peru / Spanish) | Available | Available |
| Google (Philippines / English) | Available | Available |
| Google (Philippines / Filipino) | Available | Available |
| Google (Poland / English) | Available | Available |
| Google (Poland / Polish) | Available | Available |
| Google (Portugal / English) | Available | Available |
| Google (Portugal / Portuguese) | Available | Available |
| Google (Puerto Rico / Spanish) | Available | |
| Google (Qatar / Arabic) | Available | |
| Google (Qatar / English) | Available | |
| Google (Romania / English) | Available | Available |
| Google (Romania / Romanian) | Available | Available |
| Google (Russia / English) | Not Currently Available | Not Currently Available |
| Google (Russia / Russian) | Not Currently Available | Not Currently Available |
| Google (Rwanda / English) | Available | |
| Google (Rwanda / Kinyarwanda) | Available | |
| Google (Saudi Arabia / Arabic) | Available | Available |
| Google (Saudi Arabia / English) | Available | Available |
| Google (Senegal / English) | Available | Available |
| Google (Senegal / French) | Available | Available |
| Google (Serbia / English) | Available | Available |
| Google (Serbia / Serbian) | Available | Available |
| Google (Sierra Leone / English) | Available | |
| Google (Singapore / Chinese (Simplified)) | Available | Available |
| Google (Singapore / English) | Available | Available |
| Google (Slovakia / English) | Available | Available |
| Google (Slovakia / Slovak) | Available | Available |
| Google (Slovenia / English) | Available | Available |
| Google (Slovenia / Slovenian) | Available | Available |
| Google (Somalia / Somali) | Available | |
| Google (South Africa / English) | Available | Available |
| Google (South Korea / English) | Available | Available |
| Google (South Korea / Korean) | Available | Available |
| Google (Spain / English) | Available | Available |
| Google (Spain / Spanish) | Available | Available |
| Google (Sri Lanka / English) | Available | Available |
| Google (Suriname / Dutch) | Available | |
| Google (Sweden / English) | Available | Available |
| Google (Sweden / Swedish) | Available | Available |
| Google (Switzerland / English) | Available | Available |
| Google (Switzerland / French) | Available | Available |
| Google (Switzerland / German) | Available | Available |
| Google (Switzerland / Italian) | Available | Available |
| Google (Taiwan / English) | Available | |
| Google (Taiwan / Han (Traditional)) | Available | Available |
| Google (Tajikistan / English) | Available | |
| Google (Tajikistan / Tajiki) | Available | |
| Google (Tanzania / English) | Available | |
| Google (Tanzania / Swahili) | Available | |
| Google (Thailand / English) | Available | Available |
| Google (Thailand / Thai) | Available | Available |
| Google (The Gambia / English) | Available | |
| Google (The Gambia / French) | Available | |
| Google (Togo / French) | Available | |
| Google (Trinidad and Tobago / English) | Available | Available |
| Google (Tunisia / Arabic) | Available | Available |
| Google (Tunisia / English) | Available | Available |
| Google (Tunisia / French) | Available | Available |
| Google (Turkey / English) | Available | Available |
| Google (Turkey / Turkish) | Available | Available |
| Google (Turkmenistan / Russian) | Available | |
| Google (Uganda / English) | Available | |
| Google (Uganda / Swahili) | Available | |
| Google (Ukraine / English) | Available | Available |
| Google (Ukraine / Russian) | Available | |
| Google (Ukraine / Ukrainian) | Available | Available |
| Google (United Arab Emirates / Arabic) | Available | Available |
| Google (United Arab Emirates / English) | Available | Available |
| Google (United Kingdom / English) | Available | Available |
| Google (Uruguay / English) | Available | Available |
| Google (Uruguay / Spanish) | Available | Available |
| Google (US / English) | Available | Available |
| Google (US / Spanish) | Available | Available |
| Google (Uzbekistan / English) | Available | |
| Google (Uzbekistan / Russian) | Available | |
| Google (Uzbekistan / Uzbek) | Available | |
| Google (Venezuela / English) | Available | Available |
| Google (Venezuela / Spanish) | Available | Available |
| Google (Vietnam / English) | Available | Available |
| Google (Vietnam / Vietnamese) | Available | Available |
| Google (Zambia / English) | Available | Available |
| Google (Zimbabwe / English) | Available | Available |
| Naver (South Korea / Korean) | Available | |
| Seznam (Czech Republic / Czech) | Available | |
| Shenma (China / Chinese (Simplified)) | Available | |
| Sogou (China / Chinese (Simplified)) | Available | |
| Yahoo (Hong Kong / Han (Traditional)) | Available | |
| Yahoo (Japan / Japanese) | Available | |
| Yahoo (Taiwan / Han (Traditional)) | Available | |
| Yandex (Russia / Russian) | Not Currently Available | Not Currently Available |
Which locations and devices can I track keywords for?
The locations and devices listed below reflect all those across which Conductor can collect search data from the supported search engines listed above during its proprietary data collection process.
Supported Locations in the US
Conductor supports all US locations available to target with Google Ads (with two exceptions for "target types"). You can download which geotarget locations Google Ads supports from their API documentation site.
If there are specific locations you can target with Google Search Ads but cannot track with Conductor, contact Conductor support.
Supported Locations outside the US
Conductor supports over 2,700 non-US locations: download the current list.
Supported Devices
Generally speaking, Conductor supports tracking keywords in all search engines on Desktop, Smartphone, and Mobile. However, keywords on certain search engines can be tracked only on Desktop. The following are Desktop-only search engines:
- 360 (China / Chinese (Simplified))
- Amazon (Australia / English)
- Amazon (Brazil / Portuguese)
- Amazon (Canada / English)
- Amazon (France / French)
- Amazon (Germany / German)
- Amazon (India / English)
- Amazon (Italy / Italian)
- Amazon (Japan / Japanese)
- Amazon (Mexico / Spanish)
- Amazon (Netherlands / Dutch)
- Amazon (Singapore / English)
- Amazon (Spain / Spanish)
- Amazon (Sweden / Swedish)
- Amazon (Turkey / Turkish)
- Amazon (United Arab Emirates / English)
- Amazon (United Kingdom / English)
- Daum (South Korea / Korean)
- Naver (South Korea / Korean)
- Seznam (Czech Republic / Czech)
- Shenma (China / Chinese (Simplified))
- Sogou (China / Chinese (Simplified))
- Yahoo (Hong Kong / Han (Traditional))
- Yahoo (Japan / Japanese)
- Yahoo (Taiwan / Han (Traditional))
- Yandex (Russia / Russian)
Didn't find the location you are looking for?
We are working on expanding our reach all the time, so check back in periodically to see if locations have been added. If there is a specific location you think we should report on that doesn't appear, talk to Support. You can download the attached spreadsheet to filter or search for the countries you are interested in.
Our business is organized by postal code/county/region, not city. How should I track keywords for these areas?
Conductor supports all of Google's US geotarget target types, except Congressional District and Postal Code. If you use one of these target types, we recommend using the largest nearby city or region to represent that area as a whole.
What should I know about Naver?
This is an add-on feature in Conductor. To add it to your account, contact your Conductor Customer Success Manager or Account Manager.
Organizations with a presence in South Korea know that Naver—South Korea's foremost search engine—is central to search marketing in that region. To provide these organizations with insight into keywords and rankings in Naver, Conductor partners with Dragon Metrics, who provides best-in-class search data from the APAC region.
As an add-on feature in Conductor, you can see Naver data in rank-based reports, such as Keywords and Keyword Details: Visibility. Discover your rankings and your competitors' rankings for keywords on Naver.
Tracked Naver keywords are considered premium, so contact your Account Director if you are interested in adding premium keywords to your account.
How is Naver Different?
In Conductor, Naver data appears only for keywords tracked at the country-level on desktop. Additionally, only standard results appear.
Note that Naver results pages feature universal results heavily. Though Conductor does not report on universal results for Naver, these results primarily link to platforms owned by Naver. As a result, page optimization on your site will affect standard links primarily, and is your best opportunity for a return on your search marketing efforts.
What should I know about Baidu?
This is an add-on feature in Conductor. To add it to your account, contact your Conductor Customer Success Manager or Account Manager.
Organizations with a presence in China know that Baidu—China's foremost search engine—is critical to search marketing in that region. To provide these organizations with insight into keywords and rankings in Baidu, Conductor partners with Dragon Metrics, who provides best-in-class search data from the APAC region.
As an add-on feature in Conductor, you can see Baidu data in:
- The Explorer report. You can explore topics and sites on Baidu to learn how audiences and brands talk about topics. Certain Conductor packages provide support for exploring Baidu data as an add-on feature. Contact Conductor Customer Success to add this data to Explorer. Note that this data is included for organizations that use the Enterprise package.
- Rank-based reports, such as Keywords and Keyword Details: Visibility. Discover your rankings and your competitors' rankings for keywords on Baidu. Tracked Baidu keywords are considered premium, so contact Conductor Customer Success if you are interested in adding premium searches to your account.
How is Baidu Different?
Baidu's search results types, while similar in appearance and concept to other search engines' result types, often behave differently when users click the result. As a result, it is important to understand these differences so you can best know how to approach your search marketing efforts.
The most important thing to know about Baidu is that most of the result types link to other Baidu-owned properties. To rank for these results takes some effort, different tactical decisions, and careful planning. Review the result types below to learn more about each:
Standard Links
Link most engines, Baidu has standard links where your site can rank. However, Baidu search engine results pages have many universal result types, which diminish the total number of standard links on the first page of results.
Images
Baidu Image results usually link out to non-Baidu sites. They also appear frequently appear on results pages, so they represent great opportunities to directly influence traffic to your site.
News
Baidu News results aggregate news results, most of which are drawn from Baidu's own Baijiahao platform, which hosts news content. It is possible for News results to link to non-Baidu pages, but to qualiffy, Baidu must approve sites as a verified news source. Publishers can try to receive verification to potentially rank for these News results.
Video
Video results on Baidu primarily link to Baidu's own video search engine. Non-Baidu sites can appear for these results, but they come most frequently from a set of Chinese video-hosting platforms. If your organization focuses on video content, publish videos to these platforms to increase its potential to appear in these results.
Forum
Forum results are drawn from two sources: Baidu Zhidao and Baidu Tieba.
Baidu Zhidao is a public question and answer platform similar to Quora or Yahoo Answers. Though these results never link out to a non-Baidu site, focusing SEO efforts on Zhidao is not a lost cause. These results often appear prominently on results pages and you can use Zhidao to provide question and answer content to improve brand visibility and deliver targeted, educational content.
Baidu Tieba is a popular forum-style social platform similar to Reddit, where users discuss topics. Results sourced from Tieba never link out to other sites, but your organization can engage with the community by creatinging a content strategy around the forum topics about which your audience cares.
Encyclopedia
Encyclopedia results are drawn from two sources: Baidu Baike and Baidu Wenku.
Baidu Baike is similar to Wikipedia. These encyclopedia results always link to Baike pages and never to non-Baidu sites. Because this content is user-generated, your organization can maintain a Baike article to optimize it for your branded keywords.
Baidu Wenku is Baidu-owned document sharing platform, where authors can publish research papers, education materials, and other documents across various document formats. Though these results never link out to a non-Baidu site, your organization can publish branded content on the Wenku platform to raise brand awareness and deliver targeted, educational material.
Local
Local results are drawn from Baidu Maps, which never link out to a non-Baidu site. Unlike Google Places, Baidu Maps is far less feature-rich. For navigational or local results, there is very little local SEO opportunity on which your organization can capitalize.