Perform competitive research with Conductor's keyword index
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This lesson guides you on creating a comprehensive competitor analysis report to evaluate their performance, uncover effective keywords, and understand their content strategies. By gaining insights into what works well for your top competitors, you can refine your tactics, enhance your visibility, and ultimately drive more traffic to your website.
Topics include
- Researching a top competitor with Explorer
- Adding comparative performance metrics to a Workspace
- Uncovering your competitor’s keyword strengths and weaknesses
- Identifying which of your competitor’s pages are most visible in search engines
Step-by-step
Here are the steps we cover in the video, with relevant links to more information. Be sure to watch to get more context and decision support for potential choices you might have to make as you go:
- In Explorer ↗️ (Discover > Explorer), enter a competitor's domain and click Explore. The At a Glance tab of a domain report appears.
- Above the Summary bar, click Enter a Domain to add your domain as a comparison in the charts below.
- Review the At a Glance tab for high-level insights about your competitor's performance.
- Go to the Keywords tab.
- Review the topics driving the most traffic to your competitor’s domain and expand any keyword in the table to examine their highest ranking page for inspiration on ways to better target that topic.
- Go to the Pages tab.
- Review all of your competitor’s top performing content for inspiration and insight into how they target the topics you are about.
As you perform these steps:
- Add widgets to a workspace so you can monitor performance or return to your investigation over time.
- Add keywords to track when you think you might want to target and track your own performance for them.