Map your keywords to your new site
Because your site structure is changing, you should make sure you update the preferred URLs associated with your tracked keywords in Conductor to reflect the new structure.
- In Conductor, go to Keyword Bulk Update↗️.
- At the top, select the web property group you want to upload keyword changes for.
- Follow the instructions to download your active keywords.
- Locate and open the Excel file that was downloaded to your computer.
- Confirm that the keywords you are tracking you want to continue tracking for your new site. If your products or services are targeted at different local markets on your new site, you should consider creating searches at a location and device based level.
- Update the Preferred URL column to map your keywords to URLs in your new site.
Once you've mapped your keywords in the file, you'll need to upload the file back into Conductor:
- Select one of the following methods you want to use to upload changes to your keyword list. You can see the instructions and examples for each option by clicking the option button.
- Merge with Existing Keywords.
- Override Existing Keywords. Note that if you choose this option, all keyword data is replaced with the data in the update file, and any existing keywords for the domain that are not in your upload file are made inactive. Data will not be collected for the inactive keywords.
- Choose your saved Excel file in the Upload Spreadsheet section at the bottom of the page.
- Click Next. (You will have a chance to review your changes before they are saved to your account.)
Finally, you can verify and save your updates:
- Verify the change details presented. In the Change Details table, green indicates additions to your keyword data and red indicates items that will be removed. If you want to make changes to the data or to the method of upload, click Back and make the necessary changes.
- After viewing and verifying that all the changes are correct, scroll to the bottom of the Change Details table and click Save.